VOL. 110 | NO. 28 | Friday, February 9, 1996
Archer/Malmos Co-op Advertising Department has added five new clients. The new clients include Johnston & Murphy, Laredo Western Boots, Code West Boots, Larry Mahann Boots and Dover International Distributors. The department handles more than $50 million in account assets annually.
Memphis in May has hired several free-lancers to market the annual festival. The Beale Street Music Festival will be handled by John Doyle of the Barking Dog Agency, the barbecue contest and general marketing will be handled by Andy and Suzanne Lewis Hamm of the Image Factory, the Sunset Symphony will be handled by Tina Birchett of Birchett and Associates, and the MIM staff coordinator will be Angie Logan Johnson.
The Direct Marketing Association of Memphis will meet Tuesday at 11:45 a.m. at Lulu Grille, 565 Erin Drive. Mary Caywood, vice president and general manager of Archer/Malmo Direct will address "How-Tos for a Profit-Driven Direct Marketing Strategy." She will focus on the different tools that direct marketers use in developing strategies, managing budgets and measuring the success of campaigns. For reservations, call Allan Katz at 794-4445.
The American Marketing Association, Memphis chapter, will meet Thursday at 11:30 a.m. at the Marriott Hotel in the Thousand Oaks Center. The speaker will be Robert Cole, marketing manager at Maybelline, who will discuss Maybellines Revitalizing Cosmetics, a line of cosmetics launched to appeal to the maturing customer. He also will address competing with companies like Proctor & Gamble and Revlon, plus the impact LOreal has on market strategy. The cost is $15 for AMA members and $20 for guests. Reservations are requested and may be made by calling Anna Thomas at 775-5417.
The Society for Marketing Professional Services, Mid-South Chapter, will meet Feb. 21 from 11:45 a.m. to 1:30 p.m. at the Lulu Grille. The speaker will be Deborah Camp, publisher of Doing Business in Memphis, who will discuss developing business through database marketing. The cost is $16 for members and $20 for non-members. For reservations, call Khristi Aquilini at 278-6868.
The Daily News wants to hear about the accomplishments and campaigns of local communications professionals. Each Friday, this column serves as a forum for recognizing the efforts of local agencies or in-house communications departments. Please send contributions by fax to the attention of the editor at 526-5813.