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Editorial Results (free)
1. Bearing Down
- Monday, March 11, 2013
The old adage “loaded for bear” is fitting for a new full-service branding agency that’s emerged on the Memphis advertising landscape.
“We came up with Loaded for Bear after stepping back and looking at the Memphis creative landscape and what our goals were, which are to prove that great creative can happen in a ‘creative wilderness’ such as Memphis, but also to help our clients be prepared for anything,” said managing director Joel Halpern. “That is where the term came from, an old hiker’s saying that means going off in the prepared for the worst case scenario, or a bear.”