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Editorial Results (free)

1. Method Over Madness: Your Marketing Budget -

It is that time of year. No, not the start of football season – the start of budgeting season. If you’ve had a great year and your 2017 marketing efforts are producing a strong, measurable return on investment, then setting your 2018 marketing budget may not be too difficult. But if this year’s plans just haven’t generated results for your organization, you may be left wondering what to budget for 2018.

2. What is MROI? -

Have you ever looked at your organization’s marketing spend and wondered, “What do I have to show for this?” Or maybe you spent the six-figure marketing budget and have to justify the same spend for the upcoming budget year. Either way, you need to calculate marketing return on investment (MROI).

3. RedRover Expands Business, Headcount -

RedRover Sales & Marketing has added several new members to its “pack” in recent weeks.

In the last quarter alone, the firm – which hit its seventh anniversary in January – added four new professionals. They are marketing account executives Rachel Carpenter and Natalie Cunningham, graphic designer Kennon Adair and sales trainer and recruiter Gary Dean.

4. Green Line Marketing Doubles Office -

Green Line Marketing Group has outgrown its East Memphis office space due to its expanded staff and client roster.

The boutique agency has signed a 2,000-square-foot lease in Racquet Club Plaza, where it will relocate from its three 350-square-foot executive suites in Clark Tower by the end of the month.

5. Green Line Marketing Adds Team Members -

Green Line Marketing has hired Rachel Carpenter as the agency’s chief operating officer and Lindsey Graeber as an account manager.

6. Sills Appointed To AANS Bulletin Advisory Board -

Dr. Allen K. Sills Jr., medical director of the Neuroscience Institute at Methodist University Hospital, associate professor at the University of Tennessee Health Science Center and neurosurgeon at Semmes-Murphey Neurologic & Spine Institute, has been appointed to the American Association of Neurological Surgeons' (AANS) Bulletin advisory board. Sills will contribute articles to the AANS' quarterly publication, "The Bulletin."