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Editorial Results (free)

1. Expert: Social Media Here to Stay -

For businesses, the first secret to leveraging Twitter, Facebook, LinkedIn and other networks is not to be afraid of social media.

After all, as social media consultant Glen Gilmore has noted, social media is where a business will most likely find its customers as well as its competition. Social media is simply a fundamental shift in the way businesses communicate, he told about 102 people at a social media conference late last week.

2. Next ‘Conversation’ Tackles Leveraging Social Media -

Plenty of businesses and nonprofit organizations have signed up for Twitter and Facebook, but are they using these social media outlets to their fullest potential?

Amy Howell, owner of Howell Marketing Strategies Inc., wants to make sure Memphis companies are getting the most out of their tweets and their profile postings when she hosts “Leveraging the Conversation,” the third in a series of social media discussions.

3. Conference to Highlight Power of Social Media -

As president of Howell Marketing Strategies LLC, a Downtown boutique public relations and marketing firm, Amy Howell gets a lot of questions about how businesses can hone their message.