Editorial Results (free)
1. Power of Art
- Thursday, September 14, 2017
From the nationwide study “Arts and Economic Prosperity V” came overwhelming evidence that the arts make a financial impact. But of all the data accumulated in a yearlong collection effort launched by Americans for the Arts, one number leaped out at Elizabeth Rouse, who is president and CEO of ArtsMemphis: in 2015 in Shelby County, the arts supported 6,138 jobs (full-time equivalent).
2. Method Over Madness: Your Marketing Budget
- Wednesday, September 13, 2017
It is that time of year. No, not the start of football season – the start of budgeting season. If you’ve had a great year and your 2017 marketing efforts are producing a strong, measurable return on investment, then setting your 2018 marketing budget may not be too difficult. But if this year’s plans just haven’t generated results for your organization, you may be left wondering what to budget for 2018.
3. Pamela Urquieta Paves Innovative Pathways
- Friday, September 8, 2017
Pamela Urquieta has worked closely with about 100 student innovators, and led workshops for another 1,000, during her two-year tenure as program coordinator at LITE Memphis. LITE, which stands for Let’s Innovate Through Education, is a Memphis-based nonprofit that focuses on connecting students with internship and entrepreneurship opportunities.
4. Memphis Coaches Employ Advanced Metrics to Help Tomorrow’s Cardinals
- Friday, July 7, 2017
Almost an hour after a Sunday afternoon game at AutoZone Park, Memphis Redbirds hitting coach Mark Budaska and pitching coach Bryan Eversgerd are sitting at a small table doing their homework. There are pieces of paper on the table and some visible charts.
5. Community Rx
- Saturday, June 24, 2017
As one of the city’s premier medical institutions, Le Bonheur Children’s Hospital stays as busy as you might expect for an organization that tries to operate on the leading edge of pediatric care.
6. New Business Ideas for the New Year
- Wednesday, December 28, 2016
It won’t be long before the ball will be dropping in Times Square, signaling a new year and a new start. While people everywhere vow to make changes in their personal lives, businesses should be no different.
7. 6 Signs Your Website Is No Longer Working for You
- Wednesday, June 29, 2016
Your website is a first look into your company. It’s a reflection of your company’s culture as well as your leadership. But simply having a website isn’t enough. It must have a purpose – and if that purpose doesn’t yield measurable results, this could be the first sign that your website no longer fits the needs of your company.
8. Ethnography Alone Cannot Generate Transformative Insights
- Monday, August 3, 2015
Consumer anthropology offers such refreshing insights into the marketplace, re-humanizing the relationship between people, things and stores in very profound and moving ways. This movement also has helped stores get their noses out of spreadsheet and theories and keep their eye on the customer experience.
9. Predicting Sales & Marketing Plan Returns
- Wednesday, June 17, 2015
Far too many companies look to past growth as the single best predictor of future growth in setting annual revenue targets with little analysis of the factors driving that past progress, anticipated market shifts over the coming year, and the predictability of the sales and marketing strategies built into their annual plan. It is a goal-setting process with a high likelihood for failure caused by either unrealistically high goals or those which aren’t nearly aggressive enough.
10. Fuel Costs Ease, US Airline Profits Soar
- Friday, October 24, 2014
DALLAS (AP) — Profits are soaring at the biggest U.S. airlines as fuel prices drop — but don't expect fares to fall too.
Heading into the busy holiday-travel period, the airlines expect even cheaper fuel, thanks to the nosedive in crude oil prices. The price of jet fuel, an airline's biggest single expense, has dropped by about one-fifth since mid-June.
11. RedRover Tweaks Name, Refreshes Logo
- Saturday, July 19, 2014
RedRover Sales & Market Strategy, an 8-year-old sales training and coaching, marketing and PR agency, has decided to update its brand and tweak its name.
The new logo – which includes a blend of boldfaced and regular lettering, combined with the company name in capital letters to embody strength and purpose – is part of the agency’s #RoverRefresh campaign, launched during what’s proven to be a big year of growth and expansion of service for the agency.
12. RedRover Tweaks Name, Refreshes Logo
- Wednesday, July 16, 2014
RedRover Sales & Market Strategy, an 8-year-old sales training and coaching, marketing and PR agency, has decided to update its brand and tweak its name.
The new logo – which includes a blend of boldfaced and regular lettering, combined with the company name in capital letters to embody strength and purpose – is part of the agency’s #RoverRefresh campaign, launched during what’s proven to be a big year of growth and expansion of service for the agency. That campaign also includes a contest for local startup companies, which will be announced this afternoon, and there will also be social media activities that invite the public to participate in the logo launch.
13. Running on Autopilot?
- Monday, May 5, 2014
With the first quarter behind us, it is time to evaluate your business performance and start assessing the effectiveness of the tactics in your growth strategy. At the end of each quarter it is imperative to run a series of diagnostics to attain a deeper understanding of why the results are what they are, regardless of whether they are positive or negative.
14. Where There’s Smoke
- Friday, April 4, 2014
DON’T WAIT FOR THE FIRE TO FIND THE WATER. Neglect and denial burns in empty buildings and blighted neighborhoods, futures are hazy, moods are dark and the smoke from all of it chokes cities and sends those able to flee to greener ground at the edges, leaving behind a bitter landscape, a smoldering threat.
15. Reports of Email’s Death Greatly Exaggerated
- Wednesday, March 12, 2014
The first in a two-part series. While email marketing may have lost a bit of luster given the instant gratification of social media, it’s alive and well and is one of several digital marketing channels businesses are spending significantly more on in 2014. Why? Because compared to social media marketing, email marketing is less time intensive and easier to measure, test and optimize.
16. Beware of Shiny Object Syndrome
- Wednesday, October 9, 2013
The very quality that defines some of the world’s greatest entrepreneurs is the downfall of many. How’s that for irony?
The Harvard Business Review reports that most serial entrepreneurs display several common traits: persuasion, leadership, personal accountability, interpersonal skills and goal orientation. Likewise, there are several vital skills, necessary for long-term success, that many lack – one being the ability to organize, plan and stick with that plan.
17. Don’t Let People Halt Progress
- Friday, September 20, 2013
Many times it is the people on the team that limit their own company’s growth. Infighting, politics and a lack of conviction at the top are the most common inhibitors to growth that we see in our work as consultants. Sure, breakthrough ideas backed by a strong business case are needed to fuel continued growth, but many times those are easier to come by than team collaboration and consensus. People stand in the way of progress.
18. Schools Achievement Numbers Show Growth, Gaps
- Wednesday, July 31, 2013
Now that Shelby County’s two public school systems are one, the achievement tests results for the two districts in their last school year apart will be consolidated into a single baseline.
District-wide results for third through eighth graders in Memphis City Schools and Shelby County Schools on the Tennessee Comprehensive Assessment Program – or TCAP – tests were released Monday, July 29.
19. FAcademics Brings Out Best for Wide Range of Students
- Monday, October 1, 2012
Students with bad grades aren’t the only ones who need a little help in school, say the owners of FAcademics, a tutoring service in Germantown.
For some, tutoring is the difference between F’s and A’s, for others it’s an increase in potential not reflected by grades.
20. Three Elements of Planning
- Monday, September 24, 2012
Gen. Dwight D. Eisenhower, Supreme Commander of the Allied Forces in Europe during World War II supposedly said, “In preparing for battle I have always found that plans are useless, but planning is indispensable.” This sounds like a very practical approach to planning to me and I like Ike’s thinking on this issue.
21. McFarland Named VP At Visible Music College
- Wednesday, May 23, 2012
Christy McFarland has been named the vice president of business at Visible Music College. Previously the director of marketing, McFarland will now oversee VMC’s marketing/public relations, business and operational functions.
22. Don’t Be Afraid to Hire Consultant
- Friday, April 27, 2012
Many business leaders are reluctant to hire a consultant when they need one. In my 15 years as a CEO, I used consultants sparingly, and usually to handle something new to the organization such as ISO9000 certification or lean manufacturing initiatives.
23. Cultivate ‘Economic Gardening’
- Wednesday, January 4, 2012
With all of the hype surrounding stimulus packages and estimates of cost starting at $200,000 per job, it is time we all understand where jobs are actually created.
In 2009, large corporations shed 700,000 jobs, small-business employment was down 20 percent and startups (because of their 50 percent failure rate inside of five years) were a net zero.
24. Time to Turn Page to a Better Year
- Monday, January 2, 2012
2011 was another year where what had once glittered wasn’t always what was of value.
Recessions have a way of ripping away veneers that look more substantial and less tentative than we hope they are.
25. Examining How Businesses Can Increase Sales
- Wednesday, December 7, 2011
The top question for many business owners is: “How do I increase sales in my business?”
A poll by the National Federation of Independent Business (NFIB) showed that sales concerns have grown from less than 10 percent in 2000 to nearly 20 percent in 2010. The only issues that ranked closely to sales concerns were taxes and regulations.
26. Effective Change Management is Proactive
- Wednesday, October 5, 2011
Change is the only constant. It’s always been with us, always will be, and for some, it’s never easy. Science, technology, transportation and communications are advancing so rapidly that all of life seems to be in constant transition. At times, you may have to make major changes to your business in order to survive and prosper. Many people naturally don’t like change because it creates uncertainty. So, how do we break down that fear and welcome necessary change?
27. Big Corporations and Small-Biz Concepts
- Wednesday, September 28, 2011
I recently read an article in Forbes asking, “Can Entrepreneurship be Taught to Big Business?” It seems that several business schools are trying to find a way to develop a term called “intrapreneurship,” or corporate entrepreneurship.
28. Businesses in the Midst Of Leadership Crisis
- Wednesday, September 21, 2011
The news bombards us every day with stories about major corporations failing, government spending spinning out of control, and political and corporate leaders marching off to jail.
This leadership vacuum doesn’t only exist at high levels of government and industry. Poor leadership exists in small and mid-size businesses as well, although it’s not brought to the attention of the general public as often.
29. Effective Leadership: Backbone of Successful Biz
- Monday, August 1, 2011
It can be hard to face the fact that many organizations fail due to ineffective leadership. However, there is also huge opportunity in that fact, because ineffective leadership can be remedied.
The first step to improving leadership is clarifying exactly what effective leadership means to your organization:
30. Value of Inbound Marketing
- Thursday, July 7, 2011
The most effective marketing strategy is to educate the customer about why your product or service is the best value. Lowest cost is rarely an indicator in the success of a product or service. “Value” sells because it provides the best return on a customer’s investment.
31. Select a Coach or Consultant Very Carefully
- Monday, June 20, 2011
What’s the difference between a business coach and a consultant?
I get asked this question often as many people use the terms interchangeably. The difference is relatively simple:
A consultant is hired to study a process or specific issue within the company, such as cycle time reduction or cash flow. A consultant conducts interviews with appropriate staff and learns how the process is currently being completed. They then look at expected outcomes, compare it to current performance and develop recommendations for improvement.
32. Refocusing on ROI Criteria
- Wednesday, June 1, 2011
When most executives think about return on investment, they think about a formal justification for a large capital investment – often in large companies it’s an expenditure of, say, more than $25,000.
33. Where Do You Look for Cash in Your Business?
- Friday, May 27, 2011
Cash is a top concern for most businesses: There never seems to be enough of it, whether it’s in the form of credit availability or actual cash flow.
So where do you look for cash within your business? What aspects do you really have control over that can improve cash flow?
34. Stop Wasting Good Ideas
- Tuesday, May 24, 2011
There is absolutely no shortage of good ideas these days; however, a lot of good ideas are totally wasted by people who do not understand how to connect sound ideas to some sort of concrete implementation plan – even if it is a ridiculously simple plan. One of the most common examples of this disconnection is the much talked about Pareto Principle, also referred to as the 80/20 Principle.
35. Why Do Many Businesses Fail?
- Thursday, May 5, 2011
I recently wrote an article titled “The Biggest Problems Facing Small Business Today,” which, based on the number of downloads, was of significant interest and must have resonated with many business leaders.
36. Overcoming the Deep Recession Blues
- Monday, April 25, 2011
Not long ago, we were enjoying remarkable market growth. Companies were doing well, investment portfolios were growing and employees were receiving bonuses. If someone felt a need to change jobs, it wasn’t hard to find one in a desirable location, at a good salary.
37. Davison Joins Bailey & Greer Law Firm
- Wednesday, April 13, 2011
Nicole Gibson Davison has joined the law firm Bailey & Greer PLLC, where she will provide expertise in personal injury, malpractice and liability cases.
38. 10 Marketing Resolutions for the New Year
- Wednesday, December 29, 2010
After the New Year’s ball drops on Times Square and you resolve to spend more time at the gym, consider also committing to improve the effectiveness of your marketing with these 10 marketing resolutions.
39. Time to Up Your E-mail Game
- Wednesday, December 15, 2010
Editor’s Note: This is the third in a three-part series.
Every day, the marketing landscape changes. New technology is introduced, customer communication preferences change and consumer expectations continue to rise regarding how specifically we target our marketing messages to them.
40. Office Depot Chairman and CEO Odland Resigning
- Tuesday, October 26, 2010
BOCA RATON, Fla. (AP) – Office Depot Inc.'s Chairman and CEO Steve Odland is stepping down as the office supplier struggles to turn its business around in the face of tough competition.
41. Baker Donelson Honored for Diversity
- Thursday, August 5, 2010
The 73rd largest law firm in the U.S. is among the country’s most diverse, according to a new ranking from MultiCultural Law magazine.
Memphis-based Baker, Donelson, Bearman, Caldwell & Berkowitz PC has been named among the magazine’s “Top 100 Law Firms for Diversity” for the sixth consecutive year. The firm also showed up for the third consecutive time on the magazine’s list of “Top 100 Law Firms for Women.”
42. Youth Villages CEOHonored As Top Leader
- Tuesday, October 24, 2006
Patrick W. Lawler, CEO of Youth Villages, has been named one of America's Best Leaders by U.S. News & World Report and Harvard Center for Public Leadership.
The magazine, which hit newss
43. Archived Article: Tech Briefs
- Wednesday, June 6, 2001
Toad Generator 2001 begins at 4:30 p Toad Generator 2001 begins at 4:30 p.m. Thursday at EmergeMemphis on the roof of Brinkley Plaza, 80 Monroe Ave. Pre-registration is required. Information is available at http://ltt.grinz.com/toadgenerator. This i...
44. Archived Article: Page 2
- Wednesday, November 17, 1999
Home - Yahoo SCB Computer Technology launches NetCardia SCB Computer Technology Inc. announced the launch of NetCardia, a suite of remote enterprise management services designed to control the escalating costs of information technology infrastructur...