The art of storytelling is more important than ever, as evidenced by the Content Marketing Institute’s benchmark research for 2018, which predicts 91 percent of business-to-business and 86 percent of business-to-consumer marketers plan to use content marketing in their campaigns.

2. Bain Capital Buying Varsity Brands for $2.5B - Saturday, June 23, 2018

Memphis-based Varsity Brands Inc. is being purchased by Bain Capital Private Equity in a deal Varsity says will help it "accelerate our growth to the next level."

3. Bain Capital Buying Varsity Brands for $2.5B - Tuesday, June 19, 2018

Memphis-based Varsity Brands Inc. is being purchased by Bain Capital Private Equity in a deal Varsity says will help it "accelerate our growth to the next level."

4. Walmart Launching New Clothes Brands, As Target, Amazon Have - Wednesday, February 28, 2018

NEW YORK (AP) – Walmart is launching new private-label clothing brands, a move its rivals Target and Amazon have made as well.

The world's largest retailer is unveiling four new lines for women, men and children with items from $5 to $30 that will be available Thursday. It's the most ambitious clothing launch in years for the Bentonville, Arkansas-based company, which is trying to shed its just-basics image and become a destination for trendier products from food to home design.

5. Community Development Council Rebrands, Hires New Director - Thursday, April 13, 2017

Community Development Council of Greater Memphis is undergoing an organizational rebranding to become BLDG Memphis and has named John Paul Shaffer its new executive director.

6. Bartlett Soap Co. Rebrands As Buff City Soap - Saturday, December 3, 2016

The Bartlett Soap Co. has rebranded as Buff City Soap – a new name that acknowledges its growth into new markets while still paying homage to its local roots.

7. Bartlett Soap Co. Rebrands As Buff City Soap - Thursday, December 1, 2016

The Bartlett Soap Co. has rebranded as Buff City Soap – a new name that acknowledges its growth into new markets while still paying homage to its local roots.

8. Nonprofit Church Health Center Rebrands - Friday, September 2, 2016

The Church Health Center celebrated its 29th birthday Thursday, Sept. 1, by rolling out a new name, tagline and logo in advance of its move to Crosstown Concourse early next year.

The nonprofit, which provides affordable health care to Memphis’ uninsured working population, is now simply Church Health. The organization’s communications director, Marvin Stockwell, said the rebrand – which includes a new logo that resembles a fingerprint with a heart at the center and the tagline “Care for one another” – is meant to reflect that the nonprofit has outgrown the image many people used to have of it being “a little clinic on the corner.”

9. Relevant Roasters Moves To Crosstown, Rebrands - Saturday, July 30, 2016

Small-batch coffee roaster Relevant Roasters is now French Truck Coffee.

Memphis-based Relevant Roasters has formed a partnership with New Orleans-based French Truck Coffee.

The newly branded company will move into a 3,200-square-foot space in Crosstown Concourse next spring. French Truck Coffee will operate a cafe and roaster in the main atrium of the 1.5 million-square-foot building.

10. Relevant Roasters Rebrands, Moves to Crosstown - Wednesday, July 27, 2016

Small-batch coffee roaster Relevant Roasters is now French Truck Coffee.

Memphis-based Relevant Roasters has formed a partnership with New Orleans-based French Truck Coffee.

The newly branded company will move into a 3,200-square-foot space in Crosstown Concourse next spring. French Truck Coffee will operate a cafe and roaster in the main atrium of the 1.5 million-square-foot building.

11. Lettuce Eat Rebrands as Wild Beet Salad Co. - Saturday, June 25, 2016

Local salad and wrap restaurant Lettuce Eat has rebranded in advance of opening its second location.

Now known as Wild Beet Salad Co., the restaurant will open an East Memphis restaurant in late summer.

12. Lettuce Eat Rebrands as Wild Beet Salad Co. - Wednesday, June 22, 2016

Local salad and wrap restaurant Lettuce Eat has rebranded in advance of opening its second location. Now known as Wild Beet Salad Co., the restaurant will open an East Memphis restaurant in late summer.

13. Sullivan Branding Partners With Logo Brands - Saturday, April 2, 2016

Memphis-based Sullivan Branding will lead brand development and marketing for national company Logo Brands, a leading manufacturer of officially licensed products. Logo Brands works with more than 450 logo licensures for groups like the NBA, NFL, NASCAR, Major League Soccer and four major branches of the United States Military.

14. Sullivan Branding Partners With Logo Brands - Monday, March 28, 2016

Memphis-based Sullivan Branding will lead brand development and marketing for national company Logo Brands, a leading manufacturer of officially licensed products. Logo Brands works with over 450 logo licensures for groups like the NBA, NFL, NASCAR, Major League Soccer and four major branches of the United States Military.

15. Memphis Health Company Expands and Rebrands - Saturday, April 25, 2015

Memphis-based Adventia LLC announced this week that it’s expanded its staff, extended its reach into Middle Tennessee, and rebranded to help employers more effectively confront chronic disease risks and health care costs.

16. Memphis Health Company Expands and Rebrands - Wednesday, April 22, 2015

Memphis-based Adventia LLC announced this week that it’s expanded its staff, extended its reach into Middle Tennessee, and rebranded to help employers more effectively confront chronic disease risks and health care costs.

17. Folk’s Folly Rebrands, Renames Butcher Shop - Thursday, December 18, 2014

Folk’s Folly has finished rebranding and renovating the restaurant’s adjacent butcher shop that opened in 1989, a spate of activity that also included renaming the shop in honor of restaurant founder Humphrey Folk.

18. Prime Urgent Clinic Rebrands as MedPost - Saturday, May 24, 2014

Prime Urgent Medical Clinic, located in Cordova, has a new name: MedPost Urgent Care.

The center becomes part of a new and growing national network of urgent care centers launched by Tenet Healthcare, the parent company of Saint Francis Hospital. The MedPost network currently consists of 23 urgent care centers in eight states.

19. Prime Urgent Clinic Rebrands as MedPost - Tuesday, May 20, 2014

Prime Urgent Medical Clinic, located in Cordova, has a new name: MedPost Urgent Care.

The center becomes part of a new and growing national network of urgent care centers launched by Tenet Healthcare, the parent company of Saint Francis Hospital. The MedPost network currently consists of 23 urgent care centers in eight states.

20. Bleu Hosts Launch Party Nov. 18 for New Timberlake Drink Brands - Thursday, November 14, 2013

Concertgoers who attend Justin Timberlake’s Memphis show Nov. 18 can also take part in the launch of Timberlake’s new drink brands that day.

Bleu Restaurant & Lounge is the first location in Tennessee that will carry Timberlake’s new 901 Tequila “Anejo” and “Reposado" brands, and Bleu is making them available for the first time on the night of the Memphis stop on Timberlake’s 20/20 World Experience Tour.

21. LaunchYourCity Rebrands as Start Co. - Saturday, May 25, 2013

The local economic development organization LaunchYourCity Inc. has rebranded itself as Start Co.

22. LaunchYourCity Rebrands as Start Co. - Monday, May 20, 2013

The local economic development organization LaunchYourCity Inc. has rebranded itself as Start Co.

23. Memphis Chemical Rebrands as 1Source - Friday, March 29, 2013

When Memphis Chemical & Janitorial Supply Co. was sold to new owners in 2000, the company’s product mix consisted almost exclusively of chemicals and janitorial supplies, and the company served a client base of mostly local churches.

24. Blu Logistics Rebrands, Grows Memphis Presence - Monday, December 10, 2012

Blu Logistics has made its move into Memphis and hopes to fill a niche in the local logistics market.

The company opened a Downtown office in early September and adopted a new brand image in mid-November.

25. ConAgra Gobbles Up Store Brands With Ralcorp Deal - Wednesday, November 28, 2012

NEW YORK (AP) – ConAgra Foods is set to become the nation's biggest maker of store brand foods, with its $5 billion purchase of Ralcorp expanding its stake in the fast-growing market for cereals, crackers and other packaged foods sold under private labels.

26. Leadership Academy Rebrands as New Memphis Institute - Friday, October 19, 2012

The Leadership Academy has a new identity.

The leadership- and talent-focused organization has rebranded itself as the New Memphis Institute.

An email the group sent out late Thursday, Oct. 18, spelled out the reason for the change and how the group envisions itself as – and is striving to be – no less than the city’s “talent engine.”

27. Viral Bug Bites Big Brands, Startups Alike - Wednesday, March 28, 2012

Global brands, fledgling startups and nonprofits alike are embracing viral marketing, an electronic form of buzz marketing. It’s where your message passes from person to person without your direct involvement – the technological equivalent of word of mouth.

28. Facebook Unveils New Ad Offerings to Lure Brands - Thursday, March 1, 2012

NEW YORK (AP) – Facebook is unveiling new advertising offerings designed to help the world's biggest brands spread their message on the world's largest online social network.

Facebook executives are outlining a vision to move from advertisements to stories. This means that messages and posts from brands will be integrated into users' news feeds rather than simply relegated to the right side of their page. That's only if the user has "liked" the particular brand's page.

29. Crye-Leike Team Rebrands as 'Your Key to Memphis' - Wednesday, February 1, 2012

Melissa Hayes Thompson has branded her realty team as “Your Key to Memphis” – a boutique branch of buyer/seller specialists within Crye-Leike Realtors Inc.

30. Education Realty Trust Rebrands, Promotes Key Execs - Monday, January 9, 2012

Memphis-based Education Realty Trust Inc. has had a busy few months, ending fourth-quarter 2011 with several new properties in hand and starting 2012 by turning over a new leaf entirely – to be more specific, a new name, a new logo, new positions for several key executives and a $28 million acquisition.

31. Mullany Outlines Goals For ServiceMaster Brands - Thursday, October 13, 2011

The president and CEO of The ServiceMaster Co. is pushing the Memphis-based home and commercial services company into new areas with digital technology.

32. Stars Align as MATCU Rebrands to Orion FCU - Monday, July 11, 2011

Orion is the name of one of the most famous and easily visible constellations found in the evening sky.

It’s also part of the new name Memphis Area Teachers’ Credit Union is now hanging on the proverbial shingle outside its branch locations, which are part of the largest credit union network in West Tennessee.

33. Sam's Club Unveils New Store Brands - Friday, June 3, 2011

BENTONVILLE, ARK. (AP) – Wal-Mart's Sam's Club is rolling out three new exclusive brands in a bid to maintain the sales momentum it's enjoyed over the past five quarters and lure more shoppers with its groceries.

34. Church Health Center Rebrands Fitness Center - Wednesday, January 6, 2010

The gym and wellness center operated by Church Health Center at 1115 Union Ave. has a new name.

The facility is now being called the Church Health Center Wellness. It was formerly called the Hope & Healing Center.

35. Raynor Named VP of Marketing For Two Hilton Brands - Wednesday, May 20, 2009

Carla Raynor has been appointed vice president of marketing for Homewood Suites by Hilton and newly launched Home2 Suites by Hilton.

36. Film Forum Rebrands As On Location: Memphis - Monday, February 25, 2008
     The board of directors of the Memphis Film Forum, the premier event of which is an international film festival hosted each year, has come up with a new brand and concept for the group of cinema lovers.
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37. London-Based Hospitality Giant to Launch Three Hotel Brands - Wednesday, March 28, 2007
     London-based InterContinental Hotels Group, the world's largest hotel chain and the operator of seven popular hotel brands, has a trio of projects on the drawing board for Memphis.
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38. Sycamore View-Area HotelSells, Changes Brands - Thursday, October 19, 2006
     A 56-room Americas Best Value Inn at 1335 McRee St. has sold for $1.8 million and is being renovated and rebranded as a Comfort Inn. GULAB Partnership recently bought the hotel from JHM Hospitality Partnership, which has