Editorial Results (free)
1. Widening The Path
- Saturday, September 23, 2017
He asked to only be a small part of this story. But when you come up with an idea so good, so powerful, that it’s named as one of the top 20 ideas in the Forbes Change the World Competition, you are the story’s foundation.
2. Should Your Resume Include A Photograph?
- Wednesday, September 20, 2017
Recently, I started receiving a question I haven’t heard much before: “Should I put my photo on my resume?”
It’s a great question! If you’ve wondered the same thing, you’re not alone. Resume templates are beginning to pop up on the internet with photos embedded. In all honesty, these templates are often beautifully designed. They look like a work of art. At first glance, they’re very enticing – and they make you question what you thought were the rules of the road with resumes. It makes you wonder if things have changed since the last time you looked.
3. 3 Job Search Tips for The Introvert
- Wednesday, August 23, 2017
I have to confess: I’m an introvert. People I’ve met in person are often surprised by this little-known fact. They assume that public speaking and networking skills equate to extroversion. And, this makes sense on the surface. But, introverts can excel too. If you struggle, here are three tips to help you excel in your job search.
4. Judge Orders LinkedIn to Stop Blocking Data-Scraping Firm
- Wednesday, August 16, 2017
SAN FRANCISCO (AP) – A federal judge in San Francisco has ordered LinkedIn to stop blocking a startup company from scraping LinkedIn personal profiles for data.
U.S. District Judge Edward Chen has sided with hiQ Labs, a San Francisco company that analyzes workforce data scraped from public profiles.
5. Are ‘Snaplications’ The Next Trend In Recruiting?
- Wednesday, July 26, 2017
When most job seekers think of using social media to apply for a new job, they think of networking website LinkedIn. But McDonald’s pushed the boundaries of recruiting by partnering with Snapchat to hire new employees this summer. Previously rolled out in Australia earlier this year, they’re calling the recruiting effort “Snaplications.”
6. 3 Tips for A Successful Interview
- Wednesday, June 21, 2017
Interviewing is hard work. If you're currently looking for something new, you know that finding a job is a job. From preparing your favorite suit to revising your resume to networking and rounds of interviews – there are times it feels like it will never end. It can be tough to keep your head above water with your existing role while you're balancing your life and your job search. To ensure you're making the most out of every interview, do these three things.
7. From LinkedIn Amateur to Pro
- Wednesday, June 14, 2017
Editor's Note: This is the second in a two-part series. LinkedIn is one of the few social platforms that still allows your network to see your organic, unpaid content. It also is the single largest social platform focused exclusively on the business sector. So, if all you use it for is accepting the occasional connection request, it’s time to stop playing and get serious.
8. How Verizon Hopes to Grab Digital Ad Dollars With Yahoo
- Friday, June 09, 2017
NEW YORK (AP) – Verizon has a simple goal in buying Yahoo: It wants to challenge Google and Facebook in the huge and lucrative field of digital advertising. But Verizon faces its own challenge in doing so, given that it will be competing against a slew of other companies also looking to break in.
9. Stop Playing & Get Serious About LinkedIn
- Wednesday, June 07, 2017
Editor’s Note: This is the first in a two-part series. Would it shock you to learn that one out of every three professionals on the planet and two-thirds of working-age Memphians are on LinkedIn? Perhaps even more surprising is that only one-third of LinkedIn users report fully leveraging it. That’s an enormous amount of unproductive effort and missed opportunity.
10. FCC Vote Kicks Off a Battle Over Regulation of the Internet
- Friday, May 19, 2017
NEW YORK (AP) – A federal agency voted to kick off the repeal of "net neutrality" rules designed to keep broadband providers like AT&T, Verizon and Comcast from interfering with the internet.
11. Finding Your First Job
- Wednesday, May 03, 2017
You’ve made it through four years of college. Now what? Getting your first job after graduation can feel like a daunting task. We have such high hopes of finding the perfect career quickly and easily – until we hit a wall. Based on a recent Wall Street Journal piece, many college graduates can relate.
12. Prioritizing Your Search
- Wednesday, March 22, 2017
When you’re truly unhappy in your current job, a new one can’t get here fast enough. Having to drag yourself to the office each day can be the worst.
When you’re caught up in the emotion of it all, you begin to wonder why you don’t have a new job yet. Is it a problem with your resume, your cover letter or your LinkedIn? Panic and frustration begins to set in as each day goes by.
13. Unreasonable Interview Expectations
- Wednesday, February 22, 2017
Sometimes, interviews can be the worst. I mean, truly. Doesn’t the hiring manager realize that you have a job, life, spouse, children and existing commitments?
You spend months trying to get your foot in the door for a job interview. You spend all your time filling out applications and updating your resume. You call your references and update your LinkedIn and Facebook accounts.
14. Experts Provide Recruiting Tips For Increasingly Active Job Market
- Tuesday, February 14, 2017
Qualified job seekers should see more career options opening up this year, as nearly 50 percent of employers are expecting to increase staffing in 2017, according to Employer Associations of America.
15. Happiness At Work Hinges On People
- Wednesday, February 08, 2017
If you’re looking for a new job, I bet one of your top two priorities is finding a job you truly love. Somehow, you’ve found yourself at a job you don’t care for, and you’re ready to make a change. And you hope to not wake up in another situation where you don’t like your job.
16. Marketers Warm Up to Instagram
- Wednesday, January 04, 2017
In a hot-off-the-presses study by eMarketer, marketing professionals have spoken with gusto about their intended 2017 investments in Instagram.
It was just September 2015 when Instagram opened up advertising opportunities. However, the company is on track to bring in more than $1.85 billion in ad revenue this year, and that revenue is predicted to rise to $2.73 billion in 2017. Similarly, a poll of U.S. marketers conducted by Advertising Age and RBC Capital Markets found that 30 percent of respondents were currently leveraging Instagram advertising and an additional 31 percent plan to do so in 2017.
17. New Year, New You
- Wednesday, December 21, 2016
No matter what your personal religious, political or social views are, it seems fair to say we can all agree on one thing: 2016 has been a tough year for everyone. Friends and families were pulled apart by different political leanings. Workers went through difficult corporate layoffs and restructurings. Violence and death were reported daily in the news. It’s been rough – very rough.
18. Five Learning Strategies for Resilience In the Business Consolidation Age
- Thursday, December 01, 2016
Global competition is heating up and a wave of consolidation is sweeping various industries, from the tech economy to the old economy. Google and General Electric continue to master their domains and expand their reach. Microsoft bought LinkedIn and Bayer is looking to buy Monsanto.
On Wall Street, the five largest banks have increased their share of banking assets from 25 percent in 2000 to 45 percent today. AT&T, America’s second-largest wireless-telecom firm, is looking to buy Time Warner, the country’s second-biggest media firm. Big companies have reaped enormous efficiencies by creating supply chains that stretch around the globe. They hope to realize immense gains by controlling complementary assets, as AT&T is looking to combine distribution with content.
19. Preparing For 2017
- Wednesday, November 30, 2016
The holidays can be a difficult time in the life of a job seeker. Very often, things at work slow down a bit. We begin to consider what we would like to find in a new job, whether it’s more money, a new position or a better work-life balance. Unfortunately, the time between Thanksgiving and the New Year is also a slower time of year for hiring. Managers may go on vacation, and hiring may be put on hold for budgetary reasons.
20. Plybeah Helps Memphians Get the Health Care They Need
- Friday, November 11, 2016
If Erica Plybeah has enjoyed success, she says it’s because of her mother. Growing up in rural Mississippi, it would have been easy to go through the motions with regard to her education. But her mother demanded more. She taught Plybeah the importance of persistence, a theme that has followed her throughout her life.
21. Transitioning Into the Civilian Workforce
- Wednesday, November 09, 2016
There are few groups I have more respect for than our U.S. Military. These honorable men and women are on the front lines of our country each day. In fact, they spend many of their most employable years in service.
22. LinkedIn, Glassdoor Add Tools to Reveal Your Pay Potential
- Thursday, November 03, 2016
SAN FRANCISCO (AP) – Money isn't everything, but it counts for a lot at work. That's why work-related websites like LinkedIn and Glassdoor are adding new online tools to help professionals understand their salary potential.
23. The Biggest Application Misconception
- Wednesday, November 02, 2016
In the 1989 film “Field of Dreams,” Kevin Costner’s character builds a baseball field after hearing a voice say, “If you build it, he will come.” As job seekers, it seems we often try to take a similar approach.
24. Have Plenty Of Questions To Ask
- Wednesday, October 26, 2016
Sometimes, the devil really is in the details. This is especially true when it comes to the questions you ask when you’re looking for a job. Asking the wrong question, or not asking the right question, can get you into trouble when you least expect it. And it can be tricky to know when to ask which questions.
25. Don’t Be Afraid To Bend Rules
- Wednesday, October 19, 2016
Inevitably when I meet a job seeker, I ask a question that makes them pretty uncomfortable. Most of the time, the question is along the lines of, “Why don’t you send that hiring manager an email on LinkedIn?”
26. Social Media Narrative
- Wednesday, September 28, 2016
You probably never thought you’d hear the words “social media” and “cover letter” together in one sentence. But today, I hope to convince you to consider them to be related when you’re looking for a new job.
27. No-Fear Networking
- Wednesday, August 24, 2016
Have you ever wondered where you can make the biggest investment into your career? At first glance, another advanced degree might make sense. Or, perhaps an online certification course would be beneficial. Although these things will help to beef up your resume, there’s a cheaper alternative that very well may be more impactful: networking.
28. Olympics Lesson: Age Is Just a Number
- Wednesday, August 17, 2016
Our age can be a big concern, especially if we’re looking for a job. Of the job seekers I speak to, approximately 25 percent of them have real concerns about their growing age. Questions include: Is it too late to change career paths? Is it too risky to look for another job? Will a hiring manager take me seriously? What about all of the younger job seekers out there?
29. Always Avoid Taboo Topics
- Wednesday, July 27, 2016
A reader contacted me today with an important question for consideration: when is it appropriate to wear clothing, jewelry, or other items associated with her religion to an interview or to work?Her concern was about being judged in the office for her religious affiliation.
- Friday, July 22, 2016
Copeland Coaching will host a Building Your Personal Brand Workshop on Friday, July 22, from 2 p.m. to 4 p.m. at Emerge Memphis, 516 Tennessee St. Topics will include resumes and cover letters, LinkedIn, business cards, networking and more. Cost is free. Visit facebook.com/copelandcoaching for details and to RSVP.
- Thursday, July 21, 2016
The Orpheum Theatre Summer Movie Series will feature “10 Things I Hate About You” on Thursday, July 21, at 7 p.m. at The Halloran Centre, 225 S. Main St. Adult tickets are $8; children 12 and younger are $6. Visit orpheum-memphis.com.
32. As Desire to Acquire Mounts, So Does Risk of Losses
- Tuesday, July 05, 2016
NEW YORK (AP) – The word suggests compassion, benevolence. It even sounds nice: Goodwill. Mankind needs more of it. But in the financial world, there may be far too much already.
Goodwill is the accounting term for the premium that companies pay when they buy each other, over the value of the actual assets being purchased, such as factories, products in a warehouse and office equipment. Goodwill is the value placed on the intangible, special something about the company being bought – its reputation, perhaps, or its skilled workforce or corporate culture.
33. How to Make a Big Move
- Wednesday, June 15, 2016
With the summer here, you may be planning a fun vacation. That vacation to visit a faraway, relaxing location can leave you dreaming of moving to a new place. The further along you are in your career, the trickier moving can feel. At times, it’s hard to know where to even begin.
34. Last Word: Chips Moman, ServiceMaster Incentives and Crosstown High
- Tuesday, June 14, 2016
Chips Moman has died. Word of his death Monday at a hospice in Georgia came two years after Moman was honored for his contributions to Memphis music and the city's history.
Those contributions were substantial and for quite a while they were overlooked – even while he was running the definition of a hit factory at American Sound Studios, a non-descript recording studio on Danny Thomas Boulevard at Chelsea Avenue in North Memphis.
35. Microsoft to Buy Networking Site LinkedIn for $26.2 Billion
- Tuesday, June 14, 2016
NEW YORK (AP) – In a surprise move, Microsoft said Monday that it is buying LinkedIn for about $26.2 billion, a deal that could bring subtle but significant changes for the professional network's more than 430 million members.
36. Your Job Search Secret Weapon
- Wednesday, June 08, 2016
When we’re looking for a new job, we often spend all our time perfecting our resume and applying online to random openings. These tactics can sometimes work, but is there a better way? What about the times when we’re ready for a career change, but aren’t quite sure where to look for something new?
37. Analysis: Competition Intensifying, But FedEx Still Protected for Now
- Saturday, May 28, 2016
The package shipment startup where Matthew Hertz works as director of operations is perfectly tailored to the digital age.
California-based Shyp was set up to capitalize on the legacy cost structures and operations of traditional logistics companies. Its users snap a photo of the item they want to ship and enter an address, at which point Shyp shows up at their door and takes care of the rest.
38. Coming Soon to Twitter: More Room to Tweet
- Wednesday, May 25, 2016
NEW YORK (AP) – Twitter is making some big changes, at least in the context of 140 characters or fewer.
The social media service said Tuesday that in coming months, photos, videos and other media won't count toward Twitter's 140-character limit. Now, for example, when a user posts a photo, it counts for about 24 characters.
39. Twitter's 140 Character Limit – Time to Ditch It?
- Wednesday, May 18, 2016
NEW YORK (AP) – Many Twitter users – and more importantly, the billions more who don't use Twitter – feel constrained by the company's somewhat archaic 140-
And there's the character limit imposed by Twitter. Is it time to ditch it as Twitter searches for ways to grow its stagnant user base?
40. Planning Your Second Act
- Friday, May 06, 2016
Ray’s Take When surveyed, many baby boomers say they plan to do some kind of work in retirement. The reality is that we are living longer, healthier lives than our parents and grandparents. When we reach the traditional retirement age, we probably have a lot of years of living (and spending) left. What to do with those years is changing with the retirement of the boomer generation.
41. Aim for the Stars: How to Reach C-Level Decision Makers
- Wednesday, April 13, 2016
Getting a meeting with C-level decision makers is no easy task, but it can be done. As with any true success, it all starts with doing your homework.
First, target the right organizations. Make a list of 10 to 20 companies that would make an ideal customer. Once you do, you will want to spend some time researching those businesses. Use any online resource you can, from the website to social media to business journals.
42. The Social Job Seeker
- Wednesday, April 13, 2016
Most of the time, job seeking today feels much more complicated than it did in years past. In addition to your resume, cover letter and business suit, there’s a new layer to consider: social media. Although we often don’t typically think of social media as part of our job search, it can be helpful for both the recruiter and the job seeker.
43. Career Fairs Aren’t Just For Kids
- Wednesday, April 06, 2016
Yesterday, I found myself saying something I often say this time of year: “One of my all-time favorite things is to go to a job fair!” The response I received was not unexpected. The job seeker hadn’t even thought of attending a job fair since college. They seem so juvenile on some level.
44. Say No To Gimmicks
- Wednesday, March 23, 2016
There seems to be a rumor about job searching floating around. Have you heard? Finding a job is easy. It’s easy as long as you format your resume in a very specific way and you include the perfect phrases on your LinkedIn profile. There’s a very specific way that all recruiters want your resume to be formatted, and there are specific keywords they’re all looking for. Every successful job seeker knows these rules, and they’re not hard to learn.
45. Snapchat, Seagate Among Companies Duped in Tax-Fraud Scam
- Thursday, March 10, 2016
SAN FRANCISCO (AP) – Tax-filing season is turning into a nightmare for thousands of employees whose companies have been duped by email fraudsters. A major phishing scheme has tricked several major companies – among them, the messaging service Snapchat and disk-drive maker Seagate Technology – into relinquishing tax documents that exposed their workers' incomes, addresses and Social Security numbers.
46. What’s Your Exit Strategy?
- Wednesday, March 09, 2016
With the unusual job market we’ve been experiencing for years now, keeping an exit strategy in mind is a must. Do you have yours nailed down? If your exit strategy is dependent on hope and crossed fingers, it’s time to rethink things.
47. Death of The Cover Letter
- Wednesday, March 02, 2016
Have you heard the rumor? Everything important about your career is listed within the pages of your resume. Why would you possibly want to waste your time putting together a cover letter these days?
Applying online is easy. All you need to do is upload your resume and click submit. If you’re qualified, the company will call you. Right?
48. LinkedIn Shares Plunge Almost 44 Percent
- Monday, February 08, 2016
SAN FRANCISCO (AP) — Investors have given LinkedIn a poor job review in the form of a dramatic sell-off that wiped out nearly $10 billion in the professional networking service's market value after it issued a surprise forecast for slower growth this year.
49. Stocks Lose More Ground as Jobs Report Disappoints
- Monday, February 08, 2016
NEW YORK (AP) — Stocks posted steep losses Friday, ending the week with broad declines, as investors fretted over a report showing that U.S. job creation slowed last month.
Technology stocks fell especially hard, and shares of LinkedIn had their worst day in history.
50. Logistics Startup Exec: Amazon Gunning for FedEx
- Tuesday, January 26, 2016
The number of voices in the technology world convinced that Amazon has stuck a target on the back of FedEx – as well as its larger competitor, UPS – continues to grow.
The latest is Matthew Hertz, director of operations at package shipment startup Shyp. He took to social networking service LinkedIn in recent days to pen a commentary about why Amazon’s emergence as a significant logistics alternative appears to be a matter of when, not if.
51. All I Want For Christmas Is A New Job
- Wednesday, December 23, 2015
I hope this holiday season has been a great one. If you’re like many people, a new job may be on your Christmas list. Whether you’re looking for a better work environment, more money or something else, December brings up thoughts of something new.
52. Next Evolution Of Social Media
- Wednesday, December 16, 2015
This column is the fifth in an 11-part series on the Top Ten 2016 Marketing Trends. Check back for the remainder of the series and a deep dive into each of these trends.
With the New Year almost upon us, it’s time to adjust your marketing strategy to propel your company’s growth in 2016. Reflect on what worked and what didn’t with your 2015 plan, and consider trends on the horizon that could further amplify your results.
53. Getting Ahead This Holiday Season
- Wednesday, November 18, 2015
One of the biggest misconceptions about the holidays is that your career can take a back seat until January. Don’t get me wrong. Family festivities and reconnecting with close friends is important. But putting your career on the back burner for two months is a big mistake.
54. Get Real Results From LinkedIn
- Wednesday, November 04, 2015
One out of every three professionals on the planet is on LinkedIn and that includes a whopping 60 percent of Memphis-area professionals. That’s why, if you sell to other businesses or B2B, LinkedIn has the power to transform your company.
55. Work Stress is Bad for Your Health
- Friday, September 11, 2015
If you’re feeling stressed at work, it turns out it may actually be bad for your long-term health. Researchers from Harvard and Stanford found that work stress can be as bad for you as secondhand smoke.
56. The Online Trap
- Friday, July 24, 2015
I’ll admit it; I’m an online junkie.
I’ve been on the Internet practically every day since its invention. I studied computers in college and had a long career as an online marketer.
57. How to Change Careers Later in Your Life
- Friday, July 10, 2015
This week, a reader reached out to me with a question many people are facing. She says, “A friend is seeking to leave education after 13 years and re-enter business where she worked as a tech writer. She teaches math and computer science and is incredibly detail-oriented, smart, concise and reliable. … I was wondering if you had any advice for someone changing careers – or going back to a career after a decade-long hiatus.”
58. Engaging Followers Via LinkedIn
- Wednesday, July 01, 2015
LinkedIn, the world’s largest social media platform specifically targeting the business community, has grown to roughly 350 million users in 2015 according to Statista. And businesses have taken note with more than 4 million of them flocking to create company pages in order to tap into this critical mass of business professionals.
59. 'Underqualified' for a Job? You Can Still Apply
- Friday, June 26, 2015
If you’re like most people, there was a time in life when you were underqualified for a job. This is typically the case when you apply for your first job. It can also happen when you make a big career change midstream and have to start over.
60. The Importance of LinkedIn
- Friday, June 05, 2015
There’s a question I hear at least once a week, “Should I have a LinkedIn account?” Job seekers often wonder if LinkedIn is a waste of their time, if anyone will ever see their profile, and if they need a photo. Absolutely, without a doubt, my answer is always yes.
61. Job Search Advice: Care Enough to Prepare
- Monday, May 25, 2015
So, you want a job? We’ve been on a hiring frenzy at the Studio. Sadly, the drudgery of the interview process has wasted too much time and energy.
More than 90 percent of the time, we end up playing a role that seems more like a professional coach, friend or therapist, trying to help the candidate figure out their core strengths and where they may potentially make a good fit in our culture. Then we stop being so nice, realizing this is their job, their ticket to the meeting.
62. What Grads Must Do to Secure Employment
- Saturday, May 23, 2015
Career counselors at many Tennessee colleges and universities say interest from corporate recruiters is higher than they’ve seen it in years.
There are more job postings, internship opportunities, pre-employment trainee classes and technology training programs for all skill levels, but if a recent graduate needs help in pursuing a career, schools want the new alums to come back to them.
63. Study: Top Tech Firms Bypassing Asian Workers for Executive Jobs
- Thursday, May 07, 2015
SAN FRANCISCO (AP) – Google, Yahoo and other major technology companies are far more inclined to hire Asians as computer programmers than to promote them to become managers or executives, according to a study released Wednesday.
64. The Power of the Follow-Up
- Friday, April 17, 2015
As I reflect back on the past week, I’m reminded of the Multicultural Career Expo. Nearly 1,400 job seekers had the opportunity to connect with more than 50 employers.
Before the event, many people asked me what to do during the event. Oftentimes though, the most important work comes later. Whether you’re attending a job fair, interviewing for a job or networking, the rules are the same.
65. This Year's Fight for the Tech Industry: Patent Trolls
- Wednesday, April 15, 2015
WASHINGTON (AP) – The same week that Alex Haro and Chris Hulls raised $50 million for their mobile app, Life360, the business partners got a letter. It said they had three days to pay licensing fees to a company they had never heard of because their app violated its patented technology.
66. Updating Your Strategy
- Friday, April 10, 2015
When it comes to job searching, one thing’s for sure. Times have changed. Over the past 20 years, the process for getting a job has been transformed. Most companies require you to apply online, and some even interview you via video chat.
67. What Social Channels Work Best
- Wednesday, March 11, 2015
The recent news that Google is reorganizing Google Plus probably only registered on the radars of hardcore social media users and marketing professionals.
It is unclear what is going on over at Google with regard to Google Plus and what it will become with the reported switch to Google Photos and Streams. Frankly, many consumers just haven’t been clear on how best to use the product since its launch more than three years ago.
68. Personal Brand Building
- Friday, February 20, 2015
When’s the last time you thought of yourself as a brand? If you were a car, would you be a Ford or a Mercedes? Would you be a SUV or a convertible?
When you’re job seeking, it’s strange to think of yourself as a brand or a product. It would make the most sense if all hiring decisions were based on your abilities and whether or not you could do the job.
69. Facebook, LinkedIn Join to Help Women in Tech
- Monday, February 09, 2015
MENLO PARK, Calif. (AP) – Facebook and LinkedIn want to boost dwindling numbers of women studying engineering and computer science with a collaborative initiative announced Friday that they hope will eventually fill thousands of lucrative Silicon Valley jobs long dominated by men.
70. What We Can All Learn From Techies
- Friday, January 16, 2015
Sunday night, when most of us were relaxing and watching the Golden Globe Awards, I received a text from a friend. It said, “I spent some time today figuring out a new video software.” And, it had a link to a fun short video.
71. European Job Hunt
- Friday, January 09, 2015
When I visited Dublin, Ireland, in 2013, I was surprised at what I found. It was a European city that in some ways reminded me of home. People were incredibly friendly. The culture was built around music, food and socializing. The city’s core is a similar size to Downtown Memphis, and it’s built around a river.
72. Making Career Resolutions for the New Year
- Thursday, January 01, 2015
Happy New Year! The holidays flew by this season. If you’re in disbelief that we’re starting a new year, you’re not alone. Just learning to say “2015” may take a little time.
73. Make These LinkedIn Resolutions for 2015
- Wednesday, December 24, 2014
Much like the old adage that we only use 10 percent of our brains, you may fall into the camp of LinkedIn users leveraging less than a tenth of what this robust business-networking platform has to offer.
74. Preparing for January
- Friday, December 19, 2014
In less than three weeks, the race will be on. Are you ready? You may wonder what race I’m talking about. It’s time for one of the most important races of your life. The race to your dream job.
75. Networking to the New Year
- Friday, December 12, 2014
December is my favorite time of year for networking. It sounds a little crazy, right? The holidays are for family and loved ones. It’s a time of gift giving, cookie baking, and sing-alongs. It’s a time to visit those you haven’t seen in over a year, and if you’re lucky, to build snowmen with your children.
76. 8 Social Media Missteps To Avoid
- Wednesday, December 10, 2014
Social media can be an effective marketing channel and the cost to entry – the hard cost that is – is relatively low. Consider, though, your annual salary multiplied by the number of hours you and your team spend on social media each year, and you will no doubt want to ensure that you are getting the most out of that significant time investment by avoiding these common missteps.
77. Don’t Stop Your Job Search During the Holiday
- Friday, December 05, 2014
One of the biggest mistakes job seekers make is to stop looking for work over the holidays. Once Thanksgiving rolls around, our priorities shift. We decide companies aren’t hiring anyway, and we move on to other things. We begin to focus on putting up decorations and buying gifts.
78. Reinventing Your Career
- Friday, November 07, 2014
The desire to want to change careers is a common experience. Turning that desire into reality is a different story. Navigating dramatic shifts in one’s career can be both complex and confusing. The frustration causes many people to drop the idea altogether.
79. Timing Is Everything
- Friday, October 24, 2014
Timing is everything; at least, it can be. Whether it’s in life, relationships, or job seeking, timing can strongly influence the outcome of a situation.
When you’re searching for a new career, there are many things you should do, such as update your resume and cover letter. You want to keep your LinkedIn profile current, and have a nice suit on hand for interviews. You should spend time growing your network and applying for jobs.
80. Free Tools to Help With Your Job Search
- Friday, September 26, 2014
This week, I had the pleasure of interviewing Mike Steinerd from Indeed.com. Indeed is the No. 1 job site worldwide with over 140 million visitors per month. We talked about everything from how fast you should apply for a job to companies you should consider if you’re looking for work-life balance.
81. Are You Sharing Too Much?
- Friday, September 19, 2014
When it comes to job seeking, sometimes less is more. Everything we do – from the clothes we wear to our resumes to our social media accounts – says something about us. These things are pieces of our personal brands.
82. 10 Secrets to Easy Business Marketing
- Monday, September 08, 2014
We’re the best kept secret in town! I have heard it more than a few times when someone is describing their business, their institution or services. It’s almost bragging rights to be a secret.
83. Apple's Tech Jobs Held Mostly By White, Asian Men
- Wednesday, August 13, 2014
SAN FRANCISCO (AP) – Apple primarily relies on white and Asian men for its top-paying technology jobs, feeding the perception that Silicon Valley's economic boom is largely excluding women, blacks and Hispanics.
84. Cold Email Mastery, a Click Away From Anyone
- Wednesday, August 13, 2014
Cold calling is a tough business, though a necessity for many companies. The cost of sales is high, as is sales rep rejection and fatigue. Imagine if email could significantly improve your engagement rate with otherwise cold prospects. If executed well, it can, explains Scott Britton with life-longlearner.com, the forensic accountant of the email world whose company was acquired by Constant Contact for $100 million in 2012.
85. Lessons Learned From Millennials
- Friday, August 08, 2014
Much of the research about employment suggests older workers are waiting longer to retire. This means many seasoned professionals are also still job searching. And, many of those are struggling to find their way.
86. Memphis Professor Heads to New York
- Monday, August 04, 2014
University of Memphis journalism professor Dr. Carrie Brown has accepted a new job with the CUNY Graduate School of Journalism in New York.
87. Networking How To’s
- Friday, July 18, 2014
One of the best ways to advance a career in a competitive market is through networking. In many ways, it’s both the easiest and hardest part of a search. Today, I received two questions on the topic of networking best practices.
88. 5 Steps to Grow Your Email List
- Wednesday, June 18, 2014
One of the most cost-effective strategies for driving Web traffic and generating online leads is email marketing. Unfortunately, most small and mid-sized companies have an email database filled mostly of current clients, business partners and other friends of the firm. To put a fire under your email marketing and dramatically boost results, follow these five steps for growing your email database.
89. Conquering Rumors
- Friday, June 06, 2014
It seems that every week there’s another rumor. Some big corporation is going to lay off its employees. A company’s going to relocate to another city. A department is going to be restructured.
90. Transitioning Between Corporate and Nonprofit
- Friday, May 09, 2014
Career transitions are all the rage these days. Whether it’s moving between jobs more frequently or updating your skill set midstream, change is happening. One trend growing in popularity is employees who are making a move between the nonprofit and corporate worlds.
91. Retailers Get Creative With Pinterest
- Monday, April 28, 2014
NEW YORK (AP) – Target, Nordstrom and other big chains are pinning their hopes of attracting shoppers on social media.
Retailers increasingly are using Pinterest, a social media site that allows users to create collections of photos, articles, recipes, videos and other images that are called "pins," to draw business to their own sites.
92. Relationship Building Blocks
- Friday, April 25, 2014
When you’re working to turn over a new leaf in your career, you start with the basics: an updated resume, a catchy cover letter, new business cards and a fresh LinkedIn profile. These pieces are requirements of your search, but they’re not where the important work happens. The foundation of a long-term career is built on networking.
93. Cleaning Off the Cobwebs
- Friday, March 28, 2014
When new jobseekers start their search for the perfect opportunity, they’re often met with one of two concerns. Either “I’m too old” or “I’m too young.” Those who are older feel their experience will be overlooked because they have too many gray hairs. Those who are young feel their lack of experience will trump their abilities.
94. Becoming Your Own CEO
- Friday, March 21, 2014
I’ve heard the same story at least three times in the past two weeks. A high-performing worker went in for a performance review with the boss. The boss said something along the lines of, “You’ve done a great job. I appreciate you. I can’t offer you a promotion, or a raise, but please don’t leave. I need you here.”
95. Defining Luck
- Friday, March 14, 2014
Some people seem to have all the luck. From the outside, they appear to get every promotion, make more money, drive a nicer car and live in a nicer house. It’s like they are surrounded by a ray of sunshine all day. This seems especially true of celebrities, company heads and professional athletes. How do they get so lucky, and when will my luck change?
96. RedRover Adds Corporate Veteran to Ranks
- Friday, March 14, 2014
It started with Ilenia Buggy scanning LinkedIn and stumbling across RedRover Sales & Marketing, the Memphis-based agency with the catchy canine-infused theme that caught her attention.
After learning more about the company, which was founded in 2006, and studying its website, Buggy’s recollection is matter-of-fact: “It became very clear to me I needed to be part of this team.”
97. Making the Most of Career Fairs
- Friday, March 07, 2014
As college graduates prepare to enter the working world in May, corporations begin to ramp up their hiring. More jobs are posted, and recruiters increase their search efforts. Even if you graduated from college years or decades ago, this can be a perfect time to look for a new opportunity.
98. Instagram Tips for Businesses
- Friday, February 28, 2014
For the past couple of years, more and more businesses have been communicating with their audiences through Instagram.
By definition, Instagram is an online photo-sharing and social networking service that enables its users to take pictures and videos, apply digital filters to them and share them on a variety of social networking services. I applaud the creators of Instagram for taking everyone’s favorite social media feature – photos – and using it as the core of the platform.
99. Networking With No Fear
- Friday, February 28, 2014
Last week, as I pulled toward my parking space at home, the adorable 3-year-old boy who lives next door ran up to my car. “I haven’t seen you in a while!” he exclaimed in the most excited voice I’d heard all week. “How have you been?” I rolled down my window and chatted with him until his grandmother quickly rushed over to sweep him up.
100. New Women’s Business Group Grows In Memphis
- Wednesday, February 19, 2014
A new business group for professional women and business owners has launched in Memphis and is meeting at Napa Cafe next week to hear a veteran sales strategy consultant talk about authenticity in the digital world.