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Editorial Results (free)

1. Memphis Marketing Group Names New Board Members -

The Memphis Chapter of the American Marketing Association has announced the chapter’s 2016-2017 board of directors, which includes four new members. All terms took effect July 1.

Mary Stratton, director of marketing at Power & Tel, will lead the chapter as president, and Wendy-Sumner Winter, senior director of communications and marketing at Christian Brothers University, will serve as president-elect.

2. Take a Look at What You’re Not Doing -

What are we NOT doing? Not long after I was hired at Obsidian, I was passing another recently hired team member in the hall, and I asked him how he was adjusting to the new job. He said, “I just keep thinking, ‘What am I not doing?’” At that moment, I thought, “What a great question!”

3. Obsidian Kicks Off Pro Bono Project -

Obsidian Public Relations has kicked off the 2014 edition of its annual pro bono public relations project, the goal of which is to use the agency’s expertise to make a big impact for a local nonprofit.

4. Crafting the ‘Ask’ for This Giving Season -

It’s no secret that the holiday season offers the most opportune time for charitable organizations to capitalize on what is a perfect storm of the giving holiday spirit colliding with the year-end tax-deductible donation deadline. With so many organizations competing for donations at this time of the year, what sets any one organization’s “ask” apart from the rest? What is the key to crafting a message that hits the mark?

5. Marketing Makeover -

Two Memphis-area nonprofits are six months away from a 180-degree turnaround in their respective public relations efforts.

West Tennessee Veterans Home and the PRIZM Ensemble music group have won six months of free PR and marketing services from Obsidian Public Relations as part of the firm’s yearly PR 180 project. The project’s goal is simple: At the end of the period, Obsidian will have helped two nonprofits achieve a 180-degree improvement toward marketing and publicity success.

6. Daniels Takes on New Role at Greater Memphis Chamber -

The Greater Memphis Chamber has promoted Amy Daniels to the newly created position of senior vice president, membership and communications. Daniels, who has worked at the chamber for 17 years, will now oversee the membership department while continuing in her prior role, leading the communications and programming department.

7. Obsidian Gets New Leader in Memphis Office -

After working to help grow Obsidian Public Relations’ branch in Dallas since early 2012, Kerri Guyton has returned to Memphis to take over daily management of the PR firm’s local team.

8. 'We Made a Mistake' -

Like a carpenter who utilizes an arsenal of powerful tools with extreme caution – because they hold enough power to accidentally saw off a finger or a hand – PR professionals carefully craft statements and key messages for brands because they too have the potential to “cut off” something valuable to a company – like an entire target audience. The statement “we made a mistake” is one of the most powerful declarations a brand can make, but as with all powerful things, it must be used carefully and with precision.

9. Engage Social Media for Restaurant Success -

Let’s be blunt: If a restaurant does not utilize every available form of social media, it risks losing a competitive edge. And just having a website doesn’t count anymore, especially a website that doesn’t do anything for the customer and isn’t up-to-date. A restaurant must maintain an active and reactive website, Facebook page and Twitter account, and it doesn’t hurt to post videos frequently to YouTube.

10. Eighty3 Brings New Dining to Madison -

The Madison Hotel’s Grill 83 has received a major face-lift, aiming to lure customers in its doors on a regular basis versus merely for special occasions.

After two weeks of renovations, the rebranded eatery opened its doors Wednesday, Nov. 16, under the name Eighty3, with two new chefs and more urban architecture.

11. Argo Joins Crews & Associates as Vice President -

Hayden C. Argo Jr. has joined Crews & Associates Inc. as vice president for the investment-banking firm in the Memphis market. Argo will conduct fixed income securities sales.