What started as an esoteric online conversation five years ago has grown into a massive citywide event to celebrate all the best parts of the Bluff City.

Though only in its second official year, attendance is expected to be high for Exposure at 901 Day, a free event that will be held at AutoZone Park from 6 p.m. to 8 p.m. on, you guessed it – Sept. 1.

2. Pop-up Food and Drink Concept Activates Underused Spaces - Wednesday, August 23, 2017

A few doors down from the main entrance to Cafe Society, a small chalkboard message announces in bright colors “Down the rabbit hole,” with an arrow pointing to the door that visitors are encouraged to walk through.

3. Loflin Yard Planning More After Initial Success - Tuesday, April 18, 2017

Not long after the opening of the Downtown bar, restaurant and entertainment space Loflin Yard, Janet Boscarino just knew.

The executive director of Clean Memphis thought Loflin would be the perfect place to host the next “Loving Local” annual fundraiser for Project Greenfork, one of the programs under the Clean Memphis umbrella.

4. The Week Ahead: July 4-10 - Monday, July 04, 2016

Happy Fourth of July, Memphis! We hope you’re enjoying a long weekend – and if you do have to work today, we hope you’re able to sneak out early enough to watch some of the local fireworks displays tonight. Here are details on a few of them, plus other local happenings you need to know about this week…

5. Loflin Yard Serves Up Heap of Changes - Wednesday, June 15, 2016

Loflin Yard, the Downtown bar, restaurant and entertainment space that opened two months ago, is adding to its offerings.

Fresh photos posted to local social media feeds of crowds in the yard, lounging on the deck or enjoying smoked meats, are evidence of its popularity.

6. I Love MEM: Airport teams up with popular local blogger - Wednesday, March 16, 2016

Every week, I Love Memphis blogger Holly Whitfield picks five events to include in her blog’s regular feature spotlighting things to do in Memphis during the coming weekend.

7. Craving Cooper-Young - Saturday, October 10, 2015

If a neighborhood can be said to possess whatever the real estate equivalent is of that new car smell – a sense that there’s something new here to enjoy, of possibilities, of happy things to come – Cooper-Young would seem to have that, in spades.

8. ‘Party in the Park’ Coming To Court Square May 6 - Saturday, May 02, 2015

If you’re in need of a mini-staycation, the Memphis Convention and Visitors Bureau has you covered.

In celebration of National Travel and Tourism Week, the CVB is throwing a “Party in the Park” in Court Square Wednesday, May 6, that I Love Memphis blogger Holly Whitfield is billing as “a sampling of uniquely Memphis people and things all in one place on one day.”

9. ‘Party in the Park’ Coming to Court Square May 6 - Friday, May 01, 2015

If you’re in need of a mini-staycation, the Memphis Convention and Visitors Bureau has you covered.

In celebration of National Travel and Tourism Week, the CVB is throwing a “Party in the Park” in Court Square Wednesday, May 6, that I Love Memphis blogger Holly Whitfield is billing as “a sampling of uniquely Memphis people and things all in one place on one day.”

10. Fresh Selection - Saturday, February 28, 2015

It would seem I Love Memphis blogger Holly Whitfield was correct last year with a forecast that called for a “permanent Foodnado” in Memphis.

11. New Brewery Venture Eyeing Crosstown - Monday, February 23, 2015

When they launched a Facebook page at the end of January, the first post for which was simply the logo for the craft beer brewery they’re planning, Will Goodwin and Clark Ortkiese didn’t expect the flood of interest their concept would generate.

12. Turning Five - Tuesday, August 19, 2014

When she was first handed the reins of the I Love Memphis blog almost a year ago, Holly Whitfield said she planned to keep the blog’s brand intact and to keep reminding Memphians why the city is worth their affection.

13. Creatives Talking - Friday, July 04, 2014

Memphis is experiencing a creative resurgence. And Billy Nation and Andrew Lebowitz, two friends who work at the marketing communications firm Oden, want to talk about it.

Back in April, they started the “Creative Memphis Podcast,” a roughly hour-long chat they co-host that features a conversation with a guest who does creative work in some form or fashion. They envisioned the project as a kind of megaphone to support and celebrate creatives in Memphis, as well as the resurgence of positive energy and feeling they feel is spreading around the city.

14. Memphis Landmarks Garner National Media Praise - Wednesday, September 18, 2013

The Memphis brand is having a moment.

In just the past week alone, national media attention has showcased a handful of local businesses and landmarks, with outlets talking up everything from Beale Street and the National Civil Rights Museum to Graceland, the Memphis Grizzlies and Muddy’s Bake Shop.

15. Whitfield Takes Over I Love Memphis - Tuesday, September 17, 2013

Kerry Crawford made a well-known living out of loving Memphis. Now Holly Whitfield, a new arrival at the Memphis Convention and Visitors Bureau and Crawford’s successor as the I Love Memphis blogger, plans to continue that professional evangelizing for the city as Crawford winds down her time with the tourism agency.

16. Crawford Says Goodbye to ‘I Love Memphis’ - Thursday, September 05, 2013

Kerry Crawford still loves Memphis, but she’s saying goodbye to her “I Love Memphis” blog as well as her job as a social media specialist for the Memphis Convention and Visitors Bureau.