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Editorial Results (free)

1. Bid Farewell to Trial-and-Error Marketing -

The average company spends 3 to 5 percent of revenue on marketing, which is certainly not a trivial expense. Why, then, do so many companies invest so little time in the construction of the marketing plan that ensures that investment is well-spent?

2. In Tennessee, Music is Being Made Deep Below Earth's Surface -

MCMINNVILLE, Tenn. (AP) – By the time Nashville songwriter Travis Meadows took the stage on a recent Sunday afternoon, more than 500 music fans had found their way 333 feet (100 meters) below the ground, some taller guests ducking their heads just a bit.

3. First Tennessee Explores What’s Next As Customers, Technology Converge -

As executive vice president of consumer banking for First Tennessee Bank, Tammy LoCascio’s job means that she spends part of every day thinking about the future.

4. How to Fly Free Forever: Put $170 Million on Your AmEx -

NEW YORK (AP) — Chinese billionaire Liu Yiqian, who doesn't exactly struggle to afford a plane ticket, can now likely fly free, in first class, with his whole family, anywhere in the world, for the rest of his life.

5. No More ‘Hope and Prayer’ Marketing -

The average company spends 3 to 5 percent of revenue on marketing, which is certainly not a trivial expense. Why, then, do so many companies invest so little time in the construction of the marketing plan that ensures that investment is well spent?

6. Bill to Allow School Staff to Get Insulin Training -

NASHVILLE (AP) – Missy Gaw's 10-year-old daughter has to have a dose of insulin each time she eats. If no nurse is available to administer the dosage at the girl's Nashville elementary school, then Gaw or her husband drive there to do so.

7. Drink Makers Giving People Ways to Ditch the Can -

NEW YORK (AP) – It keeps getting easier to ditch the soda can.

When Coca-Cola said this week that it would let people make its drinks at home using a beverage machine, it became the latest company to take advantage of a growing trend: People turning to flavored drops or at-home carbonation machines that do away with the need to haul home bulky cans and bottles from the supermarket.

8. Events -

Ignite Memphis, Vol. 6, will be held Tuesday, Nov. 19, from 7 p.m. to 10 p.m. at Crosstown Arts, 430 N. Cleveland St. Twelve Memphians will enlighten attendees on a variety of topics via five-minute, 20-slide presentations. Cost is $15. Visit ignitememphis.com.

9. Williams Joins Del-Nat as Director of Finance -

Ronnie Williams has joined Del-Nat Tire Corp. as director of finance. Williams, who has a 15-year background in finance and accounting, most recently served as director of finance at Health Choice LLC. In his new role, he will be responsible for finance and accounting functions and will direct operations to meet budget and financial goals.

10. Caesars Mid-South Awarded for Philanthropy -

Caesars Entertainment Mid-South Region, which includes Harrah’s, Horseshoe and Tunica Roadhouse casinos, has been awarded the Partners in Philanthropy award from the Memphis Chapter of the Association of Fundraising Professionals.

11. Public-Private Partnerships at Center of Freight Conference -

Memphis’ intermodal and freight capabilities are legendary. The city has boasted the world’s busiest cargo airport for 17 straight years thanks to hometown shipping giant FedEx Corp.

12. Moody’s Economist To Offer Insights For Local Players -

The Economic Club of Memphis is bringing Mark Zandi, chief economist and co-founder of Moody’s Economy.com, to the city later this month to give a dinner presentation at the Holiday Inn-University of Memphis.

13. Area Unemployment Could Top 9 Percent -

The Web site that once advertised brand-name electronics for Circuit City Stores Inc. today is little more than a good-bye note.

14. Events -

Grill 83, McEwen's on Monroe, Felicia Suzanne's Restaurant and Stella will hold a progressive wine dinner today beginning at 6:45 p.m. Each restaurant will serve a course that will be paired with a glass of complimentary wine from Napa, Calif.-based Stags' Leap Winery. Cost is $85 per person plus tax and gratuity. Seating is limited. For reservations, call Felicia Suzanne's at 523-0877.

15. Shops at Highland Development Near University of Memphis Moves Forward -

Although he doesn't own a crystal ball, Josh Poag said he hopes to see The Shops at Highland University on the Highland Strip positively influence the area surrounding the University of Memphis.

Poag, executive vice president of Memphis-based real estate firm Poag & McEwen Lifestyle Centers, once lived in the area and said he thinks the community around the university is a great neighborhood with a lot of potential.

16. Events -

The Shelby County Workforce Employer Outreach Committee hosts Tennessee Department of Labor & Workforce Development commissioner James Neeley at a forum meeting today at 11 a.m. at Jim's Place East Restaurant, 5560 Shelby Oaks Drive. Neeley will be speaking on workers' compensation reform. Cost is $18. Contact Darryl Pleasant at 543-2495 or 229-2478 for more information.

17. Archived Article: Lead - By Andy Meek

DeSoto Works to Keep Up With Growth

County struggles to keep infrastructure in line with demand


The Daily News

Vanessa Lynchards morning commute is as good a sign as any that DeSoto County is growing by leaps an...

18. Archived Article: Memos - <ephoto> Greg V

Greg V. Ortega was named director of corporate product marketing for TBC Corp. Ortega previously held positions as TBCs manager of strategic marketing and manager of marketing and procurement for light truck tires. He earned...

19. Archived Article: Marketplace Chg - Rate hike Rising rates Local banks raise prime rates following Federal Reserveís rate increase on Tuesday By CAMILLE H. GAMBLE The Daily News The Federal Reserve on Tuesday raised interest rates for the first time in more than two years in a ...