» Subscribe Today!
More of what you want to know.
The Daily News
X

Forgot your password?
Skip Navigation LinksHome >
VOL. 129 | NO. 56 | Friday, March 21, 2014

Starbucks to Roll Out Beer, Wine to More Cafes

CANDICE CHOI | AP Food Industry Writer

Print | Front Page | Email this story | Comments ()

NEW YORK (AP) – Starbucks plans to turn more of its cafes into a destination for beer and wine in the evenings.

The coffee company says it is looking to expand alcohol sales to "thousands of select stores" over the next several years, although it didn't provide details on an exact timeline.

The chain first offered beer and wine after 4 p.m. at one of its Seattle cafes in 2010. "Starbucks Evenings" is now available in 26 cafes, with plans to reach 40 by the end of the year. The cafes also serve a variety of small dishes ranging in price from $3 to $5, such as bacon-wrapped dates, truffle macaroni and cheese, and flatbreads.

The regular coffee menu is also available during that time.

The expansion of "Starbucks Evenings" is part of the company's push to boost sales after the morning rush hour when people are getting their caffeine fix. It's a common concept in the restaurant industry – figuring out ways to maximize sales throughout the day since stores have to pay for rent and labor anyway.

Taco Bell, for instance, recently started highlighting snacks in its ads to drive sales during the slower late afternoon hours. And the fruit shakes and other drinks at McDonald's are seen as a way to attract people throughout the day.

As for Starbucks Corp., the chain recently introduced new sandwiches and salads to boost sales in the afternoon. It's also branching out into other areas to as it faces more competition in the coffee market.

The company recently purchased a chain of tea shops called Teavana. CEO Howard Schultz has said he wants to make tea as popular in the U.S. as he's helped make coffee.

There are about 11,000 Starbucks stores in the U.S.

For a list of Starbucks locations that already serve alcohol, go to www.starbucks.com/coffeehouse/starbucks-stores/starbucks-evenings/locations

Follow Candice Choi at www.twitter.com/candicechoi

Copyright 2014 The Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.

Sign-Up For Our Free Email Edition
Get the news first with our daily email


 
Blog Get more from The Daily News
Blog News, Training & Events
RECORD TOTALS DAY WEEK YEAR
PROPERTY SALES 32 344 10,222
MORTGAGES 52 452 13,327
FORECLOSURE NOTICES 30 106 2,644
BUILDING PERMITS 0 783 24,307
BANKRUPTCIES 60 359 9,892
BUSINESS LICENSES 23 133 3,736
UTILITY CONNECTIONS 76 595 14,558
MARRIAGE LICENSES 23 104 3,167

Weekly Edition

Issues | About

The Memphis News: Business, politics, and the public interest.