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VOL. 129 | NO. 51 | Friday, March 14, 2014

RedRover Adds Corporate Veteran to Ranks

By Andy Meek

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It started with Ilenia Buggy scanning LinkedIn and stumbling across RedRover Sales & Marketing, the Memphis-based agency with the catchy canine-infused theme that caught her attention.

BUGGY

After learning more about the company, which was founded in 2006, and studying its website, Buggy’s recollection is matter-of-fact: “It became very clear to me I needed to be part of this team.”

Buggy, a New York native who recently moved to Memphis, joined the RedRover team in January and will help take RedRover’s sales training and coaching division into a kind of Generation 2.0. That includes the possibility of new or refined service offerings within the division and a ramp-up in RedRover’s sales training staff – all of which falls in line with Buggy’s experience and professional passion.

“I’ve always been of the mindset that communication, engagement, training, coaching, sales and marketing all have to really work together hand-in-hand versus in silos, and a lot of my corporate experience has included these things happening in silos,” said Buggy, who’s worked for companies such as ServiceMaster and American Express. “Here, it’s all brought together in a thoughtful approach to running a business. It really was a match made in heaven, because they also were looking for somewhat of a rebuild in terms of changing the philosophy of how we sell to people, how we teach our clients to sell as well as looking at talent management in general.”

The addition of Buggy is RedRover’s attempt to plant its flag even deeper in the ground it’s staked out for itself, with the firm billing itself as a tightly focused marketing and sales agency.

“My career has really been about building training teams and people from the ground up, and now I have the opportunity to work to a company that has the same philosophy I have,” Buggy said. “It’s a perfect fit.”

It’s not an exaggeration to say that Buggy takes the passion for sales home with her at the end of the day. Her husband, Jamie, also is a sales veteran, and while cooking dinner, she’s more liable to ask how his numbers are than something general like how his day unfolded.

Buggy started her career as a stockbroker in New York in banks as well as by selling mutual funds. She later decided to shift gears and move into the role of being a sales trainer and coach, after which she spent years building and leading training departments.

She arrives at a period of growth for RedRover, which recently relocated into new digs in the Downtown Falls Building from its previous office in the South Main neighborhood. That new space is allowing the firm to add new talent such as Buggy, with more to come over the next few years.

“Walking in the door, once you get past the excitement of the branding and the whole concept of the company, you meet (founder) Lori Turner-Wilson and you meet the rest of the team, and the passion and commitment and drive everybody demonstrates in every piece of work they do is infectious,” Buggy said. “It makes you want to be alongside them. You want to be part of that excitement. There’s a culture of a will to win for clients.”

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