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VOL. 129 | NO. 115 | Friday, June 13, 2014

RedRover on Growth Streak, Plans to Double in Size

By Andy Meek

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The addition of new faces at RedRover Sales & Marketing, like that of account executive Charles Vance, underscores the agency’s intent to double in size this year.

The company is enjoying a growth streak right now that’s made possible in part by relocating from the South Main neighborhood recently to a new, bigger space in the Downtown Falls Building. At the time of the move, the firm said the additional space would provide room for the team to expand, and not only has it done so since then, but it’s continuing to do so, with more to come this year.

VANCE

Vance has more than 10 years of experience in journalism and public relations, and while he was born and raised in Memphis, his career took him to Central Illinois and Chicago for the better part of a decade. He’s worked, for example, as a news writer for CBS News in Chicago, as an evening news anchor in Rockford, Ill., as a news anchor and reporter in Champaign, Ill., and as an evening news anchor in Jackson, Tenn.

He’s also worn a PR hat during the course of his career, which has included stints as a marketing communications writer for Monitor Liability Managers and as a media and public relations specialist for Zurich North America.

“Once our son, who’s 21 months now, was born, my wife and I were kind of itching to get back home to Memphis,” he said. “In your 20s, you’re ready to conquer the world, but by this time we’d started missing home. Coming back, I found an opportunity with RedRover that really seemed like a no-brainer. One of the big selling points for me, I’ve always been blessed to work with the best of the best wherever I’ve been. Everybody here had 10-plus years of experience, different unique backgrounds, they’re versatile and able to do so many things.”

He started on March 4, the day of an ice storm in Memphis. The office was somewhat empty that day, and director of client service Melissa Thomson assured him it wasn’t a usual day.

Indeed, what’s typical at RedRover these days has more to do with picking up awards and industry distinctions, expanding the team and rounding out the slate of services. RedRover’s training division, headed by Illenia Morales-Buggy, for example, has supplemented the division’s founding services of sales training and sales coaching with talent management services like recruiting and staffing, brand ambassador training and coaching, building volunteer programs and creating and managing team-building events.

RedRover also won five 2014 Communicator Awards this year by the Academy of Interactive and Visual Arts. The firm won three Awards of Excellence for The Jones Clinic website, the MED Gala Invitation design and the Med Gala Invitation special event promotion.

The firm also won two Awards of Distinction for DreamCatcher Hotels’ business-to-business brochure and The Jones Clinic integrated rebranding campaign. RedRover CEO Lori Turner-Wilson said awards like that are appreciated but that the firm’s “true reward” comes from the results it generates for clients – of which an expanding team with the likes of Vance and others are critical in making that happen.

He has three clients for RedRover right now for which he handles everything from PR to marketing strategy, among other things.

“This job with RedRover combined my background in journalism with the focus they have on really researching each company they get involved with,” Vance said in explaining his arrival at the firm a few months ago.

Catherine “Kitty” Taylor, who handles public relations and also is an account executive for RedRover, said the blend of Vance’s journalism and corporate background was a perfect fit for the company. And RedRover has room for more like him, she said, as it’s still on track to double in size this year.

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