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VOL. 129 | NO. 133 | Thursday, July 10, 2014

Archer-Malmo Hits Record-High Headcount

By Andy Meek

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In terms of its headcount, Memphis-based marketing communications agency archer-malmo is at a high-water mark.

The agency’s growth – in everything from its creative talent to its physical footprint and client roster – hasn’t slowed down this year. In the second quarter alone, for example, archer-malmo added seven new hires, bringing its employee roster to a record high of 160.

The additions include Kate Aguinaga and Aspen Mueller to the account service team, Ben Hampton and Philip Rule to the creative group, Wil Gatlin and Heidi Press to the digital team, and Wil High to the media department.

WILLIAMS

“With each increment of growth, we’re investing to strengthen our talent,” said agency CEO Russ Williams, who a few months ago described the firm to The Daily News as being in the midst of “another big growth surge.”

That’s true, in more ways than one. Because the natural component that goes hand-in-hand with new talent is additional space, archer-malmo is doing more on that front too.

The firm has built out part of its third and 10th floors and has begun renovations to its lower lobby in Downtown’s historic Cotton Exchange Building.

Archer-malmo has built out 3,000 square feet on the third floor that now houses its digital strategy team, and 1,200 square feet of additional space on the 10th floor soon will house part of the account service team, bringing the total agency footprint to 45,754 square feet.

Meanwhile, the lower level of the building has been updated to include a state-of-the-art video production facility for the agency’s broadcast team, including a soundproof booth for recording audio and an infinity wall for shooting photo and video. There are also two editing rooms.

Accounts the agency has picked up recently include the University of Memphis, Varsity Brands and the e-book marketplace Screwpulp, a venture that tries to make it easy and profitable for anyone to publish their book.

The new hires bring a range of backgrounds and skill sets to the agency. Aguinaga, for example, is working with the agency’s Valent account and has a background in branding, marketing and innovation initiatives.

Gatlin is a digital developer who previously worked as a Web and mobile developer for Cook Systems International and Inland Intermodal Logistics Systems. Hampton, previously the art director at Signature Advertising, is an art director working on archer-malmo’s Palm Beach Tan and University of Memphis accounts.

High, previously a media director at Sullivan Branding, is working on the agency’s media team as an associate media director working on media research and planning for the Southland Park Gaming & Racing account. Mueller previously was a communications specialist and executive assistant to the founder and CEO at the International Children’s Heart Foundation and the Memphis Charitable Foundation, and in her new role she’s an account coordinator on archer-malmo’s Valent account.

Press was hired on full-time at archer-malmo after interning in the agency’s digital department since February, and Rule – a recent graduate of the Memphis College of Art – joins the agency’s in-house broadcast production team as a broadcast production specialist.

In other archer-malmo news, the agency has eight summer interns this year as part of its annual summer internship program. They’re exposed to agency departments and contribute toward actual agency client work, and two interns are dedicated to the agency’s creative apprenticeship program, a-mp camp, where they contribute to brand work for existing agency clients.

Archer-malmo was founded in 1952 and among its accolades, the agency has been recognized by Advertising Age and others as a “Best Place to Work” and listed on the 2013 “Inc. 5000” and “Top 100 Tennessee Companies” lists.

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