VOL. 129 | NO. 26 | Friday, February 07, 2014
St. Jude Campaign Raises $97 Million
By Don Wade
The 10th annual St. Jude Thanks and Giving Campaign raised more than $97 million to support St. Jude Children’s Research Hospital, representing a projected 31 percent increase over the previous year.
Since the campaign’s inception in 2004, almost $485 million has been raised. For the fifth straight year, Kmart was the top corporate fundraising partner in the St. Jude Thanks and Giving Campaign. Kmart raised $21.9 million during the 2013 holiday season – a new record for fundraising by a single St. Jude partner and nearly tripling the $7.5 million the company raised last year.
“It’s a wonderful feeling knowing that we have been able to make this impact to help such a worthy cause,” said Tim Austin, Kmart senior vice president of retail.
Austin said St. Jude’s treatment of children with cancer and other diseases “resonates” with customers. But the company also took action to make donating even more convenient. Since becoming a St. Jude partner in 2006, Kmart has raised more than $59.2 million in support of the hospital.
“We upgraded our check-out technology to make it even easier and faster for our customers to make a donation at the register,” Austin said.
Several other corporate partners raised more than $1 million during the 2013 campaign, including: ANN Inc., $4.6 million; AutoZone, $2.4 million; Brooks Brothers, $1.9 million; Claire’s, $1.9 million; CVS/Caremark, $5.5 million; DICK’s Sporting Goods, $4.6 million; Dollar General, $1.8 million; Domino’s, $3.9 million; GameStop, $1 million; GNC Holdings Inc., $3.4 million; Gymboree, $1.7 million; HSN, $1.3 million; Justice & Brothers, $1.8 million; New York & Co., $2.4 million; and Williams-Sonoma Inc., $3.4 million.
“Our partners are constantly finding new and innovative ways to reach and encourage their customers to raise funds and awareness for St. Jude,” said Richard Shadyac Jr., CEO of ALSAC/St. Jude.