VOL. 129 | NO. 41 | Friday, February 28, 2014
The MED Adopts Umbrella Name
By Don Wade
Two names are better than one, although the new name will get most of the headline treatment.
Shelby County Health Care Corp., which operates The Regional Medical Center at Memphis, has rebranded with the new name Regional One Health.
(Daily News/Andrew J. Breig)
The Regional Medical Center at Memphis – popularly known as The MED for the last three decades – will have a new “umbrella” name: Regional One Health.
The announcement, made on Wednesday, Feb. 26, makes Regional One Health the new name for the Shelby County Health Care Corp. The Regional Medical Center will remain in place as the name of the acute care hospital at 877 Jefferson Ave.
The name change amounts to re-branding, unifying all the health system’s various entities under one banner.
“When the Shelby County Health Care Corporation adopted the name Regional Medical Center in 1983, the organization was a stand-alone acute care hospital,” said Dr. Reginald W. Coopwood, president and CEO of Regional One Health. “Over the years, the organization has grown.”
The past few years The MED began transforming into a true health system, as new services including preventive care, a long-term acute care hospital, and an outpatient surgery center came online.
“The time is appropriate to brand these services under a singular system identity which speaks to our transformation and our mission,” Coopwood said in a statement.
The MED remains the flagship and is home to a trauma center, burn center, newborn center and an obstetrics program that deals with high-risk cases.
Other facilities will carry the Regional One Health name, including a rehabilitation hospital, an extended care hospital, and an outpatient surgery center, all located at 890 Madison Ave.
“The time is appropriate to brand these services under a singular system identity which speaks to our transformation and our mission.”
–Dr. Reginald W. Coopwood
President and CEO, Regional One Health
The private-room rehab hospital offers physical, occupational, recreational and speech therapy. The extended care hospital is for patients with complex medical conditions, including pulmonary care, multiple trauma post-surgical care, and serious burn post-surgical care.
An outpatient center that houses more than 30 subspecialty clinics is located at 880 Madison Ave. and also will carry the Regional One Health name. Among the services offered: X-ray and lab, ultrasound, cardiac diagnostic testing and outpatient pharmacy.
Regional One Health is also home to four primary care physician offices: Frayser Primary Care, Guthrie Primary Care, Hollywood Primary Care and South Third Primary Care.
In total, the health system employs more than 2,000 people.
The system is also adopting a new logo. The Regional One Health logo mark features a symbol signifying a “1” and an “R” inside a blue circle.
Coopwood said progress in offering an expansive range of services brought them to the point of needing to make the name change.
“The next logical step in the journey is to tie our system together,” he said. “(It is) a vital part of our sustainability and growth for the future.”