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VOL. 129 | NO. 74 | Wednesday, April 16, 2014

Archer-Malmo Adds Staff, Expands Downtown

By Andy Meek

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For Memphis-based marketing communications agency archer-malmo, the story has been consistent, with a trajectory that seems to only go in one direction.

Archer-malmo is in the midst of a growth spurt, hiring 18 professionals recently, with more spaces to fill, and is expanding its presence in Downtown’s Cotton Exchange Building.

(Daily News File/Andrew J. Breig)

The firm, says CEO Russ Williams, is “on another big growth surge here.”

Archer is anticipating a 20 percent growth this year over last year and has hired 17 new professionals so far. Not only does the firm have more openings to fill – which will take its total headcount to a high water mark of 150, over the previous high water mark of 130 – but the firm also is growing its presence in Downtown’s Cotton Exchange Building.

There, archer-malmo is expanding on the west side of the third floor, adding another 3,000 square feet and bringing its total lease at the Cotton Exchange Building to 44,000 square feet.

The reason for the surge is a combination of organic growth with existing clients, plus a spike in new business in the last few months, Williams said. Complementing that growth is the addition of the 17 recent hires, plus the five to 10 openings for which the firm is recruiting.

“And it’s all across the firm,” Williams said. “We’ve enjoyed a lot of organic growth for a number of years and continue to enjoy that. It’s always rewarding to retain and grow existing clients, but we’ve added kind of an unprecedented volume of new business in the last several months.”

New accounts include the University of Memphis, Varsity Brands and Screwpulp, the last being an e-book marketplace that tries to make it easy and profitable for anyone to publish their book.

In similar news, archer-malmo has been named the branding and advertising partner for Tie Society, a men’s fashion startup based in San Francisco and Washington. It’s described as a service that delivers high fashion at affordable prices via a monthly tie subscription service – akin to a Netflix for ties.

Members choose one to 10 ties per month, wear them as long as they want, then send them back to get new items of their choice. Tie Society also stocks items such as pocket squares, tie bars and cufflinks.

In addition to branding development for Tie Society, archer-malmo’s services will include digital marketing to help drive online sales and subscriptions. Tie Society is a graduate of the Silicon Valley-based startup accelerator 500 Startups. And Patrick Woods, the director of archer-malmo’s division that invests in digital startups, said Tie Society has become “an international player in connecting fashion and technology.”

Williams said it’s “always rewarding” to retain and grow existing clients as well as to add an “unprecedented volume” of new business, as the firm has done in the last few months, such as with Tie Society.

In other archer-malmo news, the firm was recognized at the American Advertising Federation’s District 7 annual regional American Advertising Awards April 11, picking up three Gold and four Silver awards.

Two of the Silver Awards were for internal campaigns. The firm also won Silver Awards for work for the Memphis Redbirds and the Boys & Girls Clubs of Greater Memphis.

The firm won Gold Awards for work for Valent and for the Boys & Girls Clubs of Greater Memphis.

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