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VOL. 128 | NO. 185 | Monday, September 23, 2013

Chris Crouch

Four Kinds of Luck

By Chris Crouch

Print | Front Page | Email this story | Comments ()

There are the four kinds of luck: Good luck, the random kind that you cannot influence. Good luck, the kind you can influence or help create. Bad luck, the random kind you cannot influence. Bad luck, the kind you create. In this article, let’s focus on the second kind of luck, the luck you can influence.

With this in mind, let’s talk about two people. Person A decides to go for a short walk and check out a trail by a stream. He returns from his walk and recommends that his friend do the same. So, Person B takes a walk alongside the exact same path by the stream. Soon afterward, Person A hears shouts of joy coming from somewhere down the trail. As it turns out, person B discovered gold in the stream! Was Person B lucky?

Now, what if Person B just happened to read a book about gold a few days before the hike? The book contained pictures of gold ore, descriptions of where you might likely find it, and other details about gold. Because he read the book, Person B had, in effect, programmed his mind to notice gold. As Louis Pasteur said, “Chance favors the prepared mind.”

It does not require a great leap in logic to relate this idea to business development. I promise the editors of The Memphis Daily News did not in any way ask me to draw this next conclusion. However, reading The Memphis Daily News is to increasing the potential for business development in the Memphis market, as reading a book about gold is to increasing the potential that you will discover gold. You, in effect, program your mind to notice things going on in the Memphis market that might help you make logical connections to your business.

Here’s a practical application for you. Sit down and create a list of potential business prospects in the Memphis market. That’s all you have to do to launch what some people call synchronicity. That is just a fancy term for creating your own luck. With the list in mind every day, read The Memphis Daily News. The list will program your mind to more likely notice anything about anyone or any company on your list. This is the same thing that happens when you buy a new car. Suddenly, the same model car shows up everywhere. That is because your brain is programmed to notice that particular kind of car.

For you football fans, you can test this out at the game next weekend. Sit in the stadium, close your eyes and silently think – when I open my eyes I will mainly see people wearing blue. Then try it again and think – when I open my eyes I will mainly see people wearing red, or orange or green.

Tomorrow morning, why not think – I will read The Memphis Daily News today and see things about the people or companies on my prospecting list. Who knows, it might help you create your own luck.

Chris Crouch is CEO of DME Training and Consulting and author of several books on improving productivity. Contact him through www.dmetraining.com.

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RECORD TOTALS DAY WEEK YEAR
PROPERTY SALES 43 43 12,074
MORTGAGES 78 78 15,834
FORECLOSURE NOTICES 0 0 3,130
BUILDING PERMITS 0 0 28,832
BANKRUPTCIES 97 97 11,768
BUSINESS LICENSES 18 18 4,292
UTILITY CONNECTIONS 190 190 17,922
MARRIAGE LICENSES 43 43 3,711

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