VOL. 128 | NO. 181 | Tuesday, September 17, 2013
FUNdraising Good Times
Pearl and Mel Shaw
African-American Philanthropy and Museums, Part 1
By Mel and Pearl Shaw
Part one of a three part series “Self-empowerment is one among many strategies people of African descent have employed to ensure our survival in the New World. This includes the creation of museums and cultural centers that document, recognize and celebrate the art, culture, history and contributions of African-Americans. These institutions, many of which were established as a result of public/private partnerships, bear testimony to the hard battles fought to bring dreams to fruition.”
Arts professional and nonprofit CEO Grace C. Stanislaus is encouraged by the very existence of museums and cultural centers such as the National Museum of African American History and Culture, The Studio Museum in Harlem, the California African American Museum and the DuSable Museum of Art. With 20-plus years directing and building arts institutions, Stanislaus shares her perspective on African-American arts and culture institution.
“I consider the existence of these institutions remarkable especially in light of the history of enslavement, oppression, discrimination and economic, social, cultural and political disenfranchisement,” Stanislaus said. “But not so remarkable in the context of a parallel history, dating back to the 18th century, of civic and charitable giving that supported and in turn generated support from mutual aid societies, the Black Church, and fraternities and sororities.”
She reminds us of the role historically black colleges and universities have played. “HBCUs such as Clark Atlanta, Hampton, Howard, Fisk, North Carolina Central and Tuskegee played significant roles in establishing galleries and museums to house, preserve, interpret, display and celebrate African-American art, artists and cultural achievements.” When asked about the future of these arts institutions Stanislaus recommend an internal examination and a close look at external funding realities.
“We need dynamic visions and robust programs that engage diverse constituencies. Staff and board leaders need to ask questions that can reveal best practices. These include: Are our organizations and programs relevant and of interest to our local communities? Do we advocate effectively within our communities for the value that we add? Are we building loyalty? Are our program offerings broad in ways that engages diverse, cross-cultural audiences? Are we allocating sufficient resources to market and promote and to raise funds for our museums and programs? Are we investing in the professional development of our staff? Have we found the right balance between our scholarly mission and our commercial interests? Do we have a strategic plan, program plan and business plan that guide our decisions and the allocation of our resources? Are our mission, values and vision clear and being effectively communicated to our community/stakeholders? Do we have a succession plan for the executive and the board leadership? This particular item has derailed the progress forward of many of our cultural organizations.”
Contact Stanislaus at firstname.lastname@example.org.
Mel and Pearl Shaw are the authors of “The Fundraisers Guide to Soliciting Gifts” now available at Amazon.com.