Memphis-based AV Artistry, which has opened a new design studio that showcases its ability to do everything from basic entertainment system installations to helping outfit the most high-tech of man caves, knows its customer base well.
AV Artistry co-owner Brad Parsley, right, and sales representative Lamar Gibson help the company keep closely tuned to its customer base.
A grand opening held a few days ago for the new studio, in fact, was a chance to prove it.
Many of the projects undertaken by the company – which helps outfit homes and businesses with high-end entertainment and technology solutions, among other services – are for clients who want a better sports-watching experience.
The new studio, at 7750 Trinity Road, suite 116, in Cordova, helps those customers see firsthand the solutions the company customizes that include things such as high-end TVs with ultra-high-definition screens, surround sound and home theater systems.
So AV Artistry scheduled a grand opening for the new facility at the end of the 2013 World Series week, calling the event the company’s “7th Inning Soiree.” The company threw open the doors to current and prospective clients, and added touches like brews from Joe’s Wines and Liquors and grub from the Slider Inn.
Classic films such as “Field of Dreams” and “Bull Durham” were displayed on next-generation technology to showcase the company’s audio and video capabilities. From the technology demonstrations to the food and drink and the fans relaxing in a high-end listening room, it was an opportunity for AV Artistry to take the lid off its new creation.
“The whole purpose of this place is we want to change Memphians’ perception of technology,” said AV Artistry co-owner Brad Parsley. “We want to get every architect, interior designer, builder – anybody who specifies what goes in a home – we want them to see this, to come to our place and see what all the different options are. They can put their hands on it here. This is the real thing, and for us, this has been years in the making.”
The company itself is 15 years old. It provides comprehensive audio and visual services including home theaters, music systems, outdoor entertainment and video distribution. Additionally, the company specializes in systems integration, energy management and control solutions.
Parsley, who co-founded the company with Chris Rogers, said the new studio gives the company the opportunity to showcase its capabilities to a wider audience. AV Artistry, he added, gets excited by all manner of projects, whether they involve energy management, hiding TVs behind mirrors and artwork, automated draperies and lighting control, where all it takes is pressing one button to perform a function.
One large room at the facility is dedicated to nothing but music and includes some high-end audio equipment.
Parsley and Rogers started the company, which employs 12 people, after working for another equipment dealer. They thought they knew the business enough to make it on their own, and “just kind of rolled the dice,” in Parsley’s words.
“We love what we do,” Parsley said. “We’re on track for 2013 to be a record year, and we’re expecting 15 percent growth in 2014. The main focus for us right now is this unique place we’ve opened up. We’re investing in this and want to get people in here to see what we created. When you look at our great products and killer new showroom, we think people will pick us every time.”