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VOL. 6 | NO. 29 | Saturday, July 13, 2013

No Bass Pro Signage On Pyramid's Northern Face

By Bill Dries

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A revised plan for signage at The Pyramid by Bass Pro Shops shows the outdoor retailer has dropped plans for a large logo on the north face of the pyramid that faces the residential communities on Mud Island’s north end.

Bass Pro Shops executives will be in Memphis next week to brief the Design Review Board of the Downtown Memphis Commission and the Memphis City Council on the new proposal and what is likely to be the start of work soon by the company on its store and other attractions in The Pyramid.

The executives from the outdoors retailers are in Memphis Tuesday, July 16, to make an afternoon appearance at the council’s executive session. They will then “present their plans for The Pyramid” to a special called meeting of the Design Review Board, according to a notice of the board meeting sent Friday, July 12.

The design review board already approved exterior plans Bass Pro Shops had for The Pyramid. But a move to the review board by the company with signage for The Pyramid itself last March was delayed after plans for large lit logos on all four sides of the structure drew some objections from the community and concerns from some on the review board.

The special meeting Tuesday will not involve a vote by the board on the new plan. It will be a presentation of a plan.

The updated sign presentation posted with the special meeting notice late Friday showed plans for Bass Pro Shops metallic finish signs with green halo LED illumination on the south, east and west sides of The Pyramid of 6,807 square fee each.

There would be no signage on the north side of the Pyramid facing the residential communities on Mud Island’s north end.

The south side of The Pyramid will also include an 874 square foot vacuformed sign for the Ducks Unlimited Waterfowling Heritage Center that will be one of the attractions in The Pyramid in addition to the Bass Pro Shops store.

The south entrance to The Pyramid will also have a set of seven other smaller signs for brand names the store will carry as well as an LED illuminated 240 square foot sign for “Big Cypress Lodge.”

The application details the size and location of 29 signs on the property from stop signs to the sign for “Uncle Buck’s Fish Bowl,” a restaurant in The Pyramid.

Bass Pro Shops at The Pyramid is now scheduled to open in late 2014 following expanded interior plans announced by the company in June that include a 300 foot high observation deck and zip lines crossing the simulated cypress swamp was part of the original plans.

“It is basically on track. The reason I say basically is that the seismic shoring up on the west side there – that’s underway,” Memphis Mayor A C Wharton Jr. said this week. “We’ll soon turn it over to Bass Pro and they’ll get cranking. It is on schedule in terms of the fact that it’s a much larger project than originally envisioned.”

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