ADDYs Boast Creative Industry’s Finest

By Sarah Baker

The tall ceilings and 100-year-old wood flooring of the historic 409 S. Main St. building were right in line with the American Advertising Federation Memphis’ 2013 ADDY Awards ceremony, themed beware of “The Creeping Boredom.”

Producers of creative excellence in local advertising and the disciplines associated with it were recognized Saturday, Feb. 23, at 409 S. Main. The show – hosted by Combustion in conjunction with the independent video group Stanley Justice Productions – was inspired by old black-and-white-monster films and included smoke machines and green lights.

AAF Memphis presented 72 gold and 76 silver awards during the ceremony, dramatically emceed by Joshua McLane, with a character loosely based on Bane from 2012’s “The Dark Knight Rises.” That was 13 percent more awards distributed this year over last year.

Archer-malmo earned the most ADDYs of the night with 25 gold and 12 silver. Archer-malmo was also awarded Best of Show for its “Blounge” and “Winovation” print ads for Southland Gaming.

Additionally, Memphis’ largest and oldest full-service agency won Best of Print, Best of Radio and Best of Copywriting for Southland’s “Expansion” campaign; Best of Non-Traditional for the Redbirds “Poop Car;” and Best of TV for Southland’s “Don’t Risk the Roadtrip” commercial.

Meanwhile, Sullivan Branding received the Judges Special Award for Memphis Convention and Visitors Bureau’s “Comeback” video and Best of Photography for Beale Street Caravan “Blowout.” The full-service creative company took home nine gold and four silver ADDYs.

Simple Focus was honored with Best of Web Interactive and Best of Art Direction for the Memphis Music Hall of Fame website. The Web design and user experience branding firm tallied nine gold and one silver ADDY.

The People’s Choice Award – the only award that is voted on by Memphis’ advertising peers – was a tie between Simple Focus for “Memphis Music Hall of Fame” and Loaded for Bear for “MEMFIX Crosstown.”

Other ADDY winners included Combustion, Contemporary Media Inc., Design-O-Matic, doug carpenter & associates LLC, Harvest, Hieroglyph, inferno, Memphis University School, Oden, Red Deluxe Brand Development, RedRover Co., Running Pony Productions, S2N Design, Signature Advertising, Tactical Magic and Walker-Associates Inc.

Judges were Paul Korel, freelance copywriter in Atlanta; Bob Havlena, associate creative director/copywriter at BBDO Atlanta; and Karen Jackson, a freelance interactive/print/Web art director in Chicago.

The ADDY Awards is a three-tiered national competition conducted annually by the American Advertising Federation. Local winners will next compete at the district level in Jackson, Miss., on April 19. District winners move on to the national level in Phoenix in June.