Dr. Mary C. McDonald
It is said that the future belongs to those who see possibilities before they become obvious. I have met more than a few of these visionaries right here in Memphis on my radio show Seize the Day (KWAM 990, 8 a.m. to 9 a.m. Wednesdays).
They are folks who have an unwavering commitment to the future, a vision, and the creativity and courage to take action. And, when they do, the impossible seem possible, and their vision becomes visible, like The Visible Music College in Memphis.
Visible Music College was founded in 2000 by Ken Steorts with the goal of training the next generation of artists in music, discipleship, worship and ministry. After nine years of growth, the nationally accredited college moved from its original campus in Lakeland to its current location at 200 Madison Ave., in the heart of Downtown Memphis. The college offers bachelor’s degrees in modern music, music business and music production, and the curriculum trains and equips musicians, technicians and business professionals in skill development and character for sustainable and successful music careers in church ministry or the music industry.
Visible Music College is not only a great asset for the music industry, it’s a great asset for Memphis. Gordy Wells, vice president of institutional advancement considers it “a real blessing to be a part of what God is doing at this school. Students from all around the world are coming to Memphis to study disciplines like worship leading, song writing, and music business. And when they graduate, they’re prepared to have a significant impact in the music industry and in ministry. Very exciting!”
What started as a vision has grown into a force in the world of music. Visible currently draws students from all 50 states, and a number of foreign countries. The college is expanding the talent base and reputation for great musicians in Memphis. One of their former students, Sarah Simmons, was a recent finalist on NBC’s “The Voice.” The college also started its own recording studio, Madison Line Records. The focus of Madison Line is artist development, a key component for success that is often missed by major and independent labels alike. Visible seeks artists of integrity in both music and life, and offers a coherent plan for their development.
Not only is Visible Music College a gift to Memphis, it has a gift for Memphis. The Rock ‘n’ Roll Christmas Show at the Cannon Center for the Performing Arts on Friday, Dec. 6, is open to the public at no charge and is “Visible’s annual gift to the city of Memphis,” says George Baldwin, head of the college’s music business program and executive producer of the show. “It is a traditional story told in a very nontraditional style by the next generation of story tellers, including Sarah Simmons.”
One of the members of that next generation is Visible senior Charis Rountree, who will produce the show as her capstone academic project. True to the vision of its founder, Visible Music College is ensuring musical talent for the future.
Contact Dr. Mary C. McDonald, a National Education Consultant, at 574-2956 or visit mcd-partners.com.