VOL. 127 | NO. 49 | Monday, March 12, 2012
Stamps Opens Realty Venture in C’ville
By Sarah Baker
Local real estate professional John Stamps is investing in his home town by setting up a namesake business venture in Collierville Town Square.
Local real estate professional John Stamps is setting up a namesake business venture in Collierville.
(Photo Courtesy of The Stamps Real Estate Co. LLC)
Stamps – an active member in the Memphis Area Association of Realtors and former principal broker of Prudential Collins-Maury Inc. Realtors’ Germantown office – has started his own firm, The Stamps Real Estate Co. LLC, at 109 N. Center St.
“I just decided to branch out on my own and rebrand myself,” Stamps said. “I’m really excited about it; it’s been something that’s been in the back of my head for a long time.”
Stamps’ family is from Collierville, and he currently serves on the town’s Planning Commission. He hopes to eventually grow his firm to 10 or 12 agents and emphasize on Collierville residential real estate.
“I want to develop a niche,” Stamps said. “I want to build a company that’s not real big, but people that all get along real well and do a good, core group of business.”
It’s a move that has its challenges amid the current economic climate, but one that Stamps is approaching with cautious optimism.
“I’ve been scared to death because I’m jumping off in a climate that has been really tough over the last several years, but I’m kind of feeling, sensing, hoping that things are coming back around,” Stamps said. “I feel that if my timing’s right, then hopefully I’ll be on the forefront on a wave of things coming back. Nothing grandiose, but I feel that sales are going to start doing better.”
One way Stamps plans to keep overhead low is by implementing a “grassroots marketing” campaign with a heavy emphasis on electronic support. Instead of having paper flyers, his signage has a 24-7 toll-free number where potential buyers can call, enter the street number and get information and pricing.
Stamps’ website now has a splash page (www.TheStampsCollection.com), and in the coming weeks, he plans to roll out a full-blown site where viewers will be able to access web flyers. The Stamps Collection is also on Facebook (www.Facebook.com/TheStampsCollection), a medium that has already yielded a positive response.
“I’ve been actually getting a lot of attention – more than I thought. I just wanted to kind of get out there and get quietly started. Last Saturday, I put a picture up of my new signs and it’s got my website on there,” Stamps said, adding he was amazed he got about 70 likes and about 50 comments. “It made me really feel good.”
Another area of focus for Stamps is open houses – a topic somewhat debated among residential real estate agents when it comes to return on investment. He plans to work with neighborhood stakeholders as a launchpad for home shoppers.
“It’ll be more of an event for the neighborhood than just an open house,” Stamps said. “I’ll be sending out flyers to some of the neighbors, knocking on doors and have food and things like that.
“I’m going really make it more of a neighborhood production because I think that’s a big way that sellers sell their houses is through the network of the neighborhood. People buy houses around people they know and they like or they’re comfortable with.”
Stamps also plans to get involved with Main Street Collierville and the group’s Thursday night summer concert series. He said it all ties into his goal of getting back in touch with his Collierville roots and tapping into community involvement.
“We’ve got real supportive people out here,” Stamps said. “I’ve talked with Michael Green with John Green Realtors. He’s right next door. We’re good friends and he kind of welcomed me to the neighborhood, so to speak. He said that there’s enough business to go around for all of us.”