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VOL. 127 | NO. 135 | Thursday, July 12, 2012

Review Board Approves Beale Landing Sign

By Bill Dries

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The Design Review Board of the Downtown Memphis Commission has approved the wall sign for Beale Street Landing as well as a directional sign on the ground in front of the Riverside Drive attraction.

But the board at its Wednesday, July 11, meeting avoided, for the most part, the subject of the multi-colored panels behind the wall sign on the bulkhead of an elevator shaft of the building that rises above its grass roof.

The colorful panels have become the newest source of controversy for critics of the landing project.

But DMC president Paul Morris advised the board to avoid discussing the color issue saying it wasn’t part of the sign and thus wasn’t an issue before the board.

“The city has the power to stop it,” he said. “As a practical matter, we don’t.”

Morris says opponents of the look, whether it is part of the sign or not, could appeal to city government or take the matter to court.

The board’s discussion stayed primarily on the brushed stainless steel sign with 18 inch high stainless steel letters and a logo.

Board member Julie Ray, who was one of two “no” votes against the sign argued the colored panels on the elevator shaft are part of the sign.

The “distributor” sign at ground level of the landing plaza isn’t lit and includes directions as well as a map to various parts of the landing.

Read more in Friday’s edition of The Daily News.

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