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VOL. 127 | NO. 75 | Tuesday, April 17, 2012

Rooftop Revelry

Downtown hotels launch yearly rooftop party series

By Andy Meek

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The Peabody hotel is poised to join the Madison Hotel in launching its newest round of rooftop revelry this week, and the mission for this year’s shindigs is the same as always.

The Peabody hotel is set to launch the 2012 edition of its annual rooftop party this week. The weekly spring and summer event features fun, music and sunsets. 

(Photo Courtesy of The Peabody Memphis)

Both hotels hope to bring a crowd-pleasing mix of song, dance and drink to the tops of two prime Downtown landmarks.

The Madison’s party series kicked off last week, and The Peabody’s gets started Thursday, April 19. The local agency Resource Entertainment Group programs both events – and there are a few extra tweaks to the events at both hotels this year to shake things up a bit.

The Madison’s parties are starting and ending later each Thursday this year (from 7 p.m. to 11 p.m.)

Kelly Earnest, The Peabody’s director of public relations, said this year the hotel is adding a frozen drink maker, which should come in especially handy as the series gets deeper into the hot summer months.

One thing that’s the same as ever – a watchful eye on the weather forecast.

“Rain is a four-letter word to us,” said Paul Chandler, founding partner of Resource Entertainment Group.

He added that this year, all the top-drawing acts are coming back to play. The Peabody is kicking off its 2012 rooftop party season Thursday with FreeSol, with special guests Neon Trees and “The X Factor USA” finalist Chris Rene.

First up at the Madison last Thursday was Elmo & the Shades.

“Our team, The Peabody team and the radio team have all worked together at improving the experience at The Peabody over the last few years,” Chandler said. “We’re getting you in faster, you get your drinks faster, and there’s improved sound and lighting. At the Madison, we’ve found the model, we know the audience, and we give them what they want in a great atmosphere with an awesome view.”

Earnest said The Peabody’s goal is to raise the bar – and attendees’ expectations – each year.

“We’re always trying to improve on the overall experience,” she said. “That might be bigger and better bands, better food, more food. One of the things I’m really excited about this year – one of our big partners is Q107.5 FM. Our business partner is Resource Entertainment Group on booking all the local and regional bands, but occasionally throughout the season, Q107.5 will come to the table with a national touring band.

“So for the first party this year, we have Neon Trees, which is pretty big. And on May 3, we’ve got Breathe Carolina. And both of those acts have songs that are on the charts right now.”

The entertainment lineup through the end of May includes Dr. Zarr’s Amazing Funk Monster, Party Planet, Kevin & Bethany Paige, Lord T & Eloise, G3: The Garry Goin Group and Mudflap King.

The Peabody’s rooftop parties run from 6 p.m. to 11 p.m. Thursdays from April 19 to Aug. 16.

Admission to the parties, which are hosted by Q107.5 FM and house DJ Mark Anderson , is $10 per person, which includes one drink. Ladies get in free until 7 p.m.

Over at the Madison, other acts slated for April are the Memphis All-Stars on April 19 and Joyce Cobb April 26. The lineup beyond that includes Deering & Down, Marcela Pinilla, Billy Gibson, Reba Russell Band and Brian “Breeze” Cayolle & Friends.

Doors open each Thursday at 6:30 p.m., and admission is $7.

The Madison parties include a special rooftop terrace menu created by eighty3 executive chef Connor O’Neill and a cash bar with drinks.

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