» Subscribe Today!
More of what you want to know.
The Daily News
X

Forgot your password?
Skip Navigation LinksHome >
VOL. 126 | NO. 240 | Friday, December 09, 2011

Twitter Simplifies in Bid to Engage More Users

MICHAEL LIEDTKE | AP Technology Writer

Print | Front Page | Email this story | Comments ()

SAN FRANCISCO (AP) – Twitter has redesigned its short messaging service to make it simpler, faster and more personal.

The changes were released Thursday in updates to Twitter's software for smartphones and tablet computers. Visitors to Twitter's website should start seeing the new look during the next few weeks.

Twitter revamped the software to address one of its biggest challenges. Although a lot of people generally know what Twitter is, many still don't understand how to use the service and its various tools.

The redesign is an attempt to "bridge the gap between the awareness of Twitter and the engagement on Twitter," company CEO Dick Costolo said.

Roughly 40 percent of Twitter's more than 100 million active users log into the service without ever posting a "tweet" – messages limited to no more than 140 characters. That isn't a problem, Costolo said, because those people still actively use the service, as they enjoy the information that they get from the people and companies that they are following.

Twitter is hoping to win over those who have accounts but often leave in frustration because they find it difficult to navigate.

With the changes, it will be easier to find people and companies with Twitter profiles. All it will take is typing an "at" symbol in front of a user's handle. Entering a subject with a hash tag – the pound symbol – in front of it will show everything on Twitter related to that topic. And clicking on a specific tweet will display any other exchanges tied to the message to provide further context about the discussion.

Profile pages are also being expanded so individuals and companies can showcase more information about themselves in text, photos and video.

"We are going to offer simplicity in a world of complexity," Costolo said.

Copyright 2011 The Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.

Sign-Up For Our Free Email Edition
Get the news first with our daily email


 
Blog Get more from The Daily News
Blog News, Training & Events
RECORD TOTALS DAY WEEK YEAR
PROPERTY SALES 32 344 10,222
MORTGAGES 52 452 13,327
FORECLOSURE NOTICES 30 106 2,644
BUILDING PERMITS 0 783 24,307
BANKRUPTCIES 60 359 9,892
BUSINESS LICENSES 23 133 3,736
UTILITY CONNECTIONS 76 595 14,558
MARRIAGE LICENSES 23 104 3,167

Weekly Edition

Issues | About

The Memphis News: Business, politics, and the public interest.