WASHINGTON (AP) – Proponents of a college football playoff are launching a new national campaign aimed at taking down the BCS, and Rep. Steve Cohen of Tennessee is among the supporters.

The "We Want a Playoff Now" campaign was introduced Thursday on Capitol Hill. It includes the lobbying firm The Moffett Group, headed up by former Rep. Toby Moffett, D-Conn., and the communications firm, New Partners.

Along with that effort, two congressmen are forming the Congressional Collegiate Sports Caucus. The congressmen, Cohen and Texas Republican Joe Barton, are reintroducing Barton's 2009 bill aimed at forcing college football to switch to a playoff system. The longshot bill would ban – as unfair and deceptive – the promotion of a postseason NCAA Division I football game as a national championship unless it's the outcome of a playoff.

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