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Editorial Results (free)

1. Use EQ vs. IQ to Recruit Sales Talent -

Hiring sales talent is tricky, as it can be difficult to distinguish between those who are merely strong at interviewing and those who will actually be strong on the job. Why?

Sales people are particularly good at reading people and delivering the desired response. The trick is to peel back the onion during an interview to ensure you are getting an unfiltered view of each candidate, which can be done by combining two techniques.

2. The Priorities Of The Data-Driven Marketer -

When I began my career in marketing more than 20 years ago, measurement was straightforward. We simply monitored revenue growth and our marketing expense, making assumptions about how the two might be correlated.

3. The Evolution Of Consultative Sales Process -

Consultative selling is a discovery-based approach that puts the sales professional in the enviable role of partner or adviser versus the stereotypical pushy rep looking to close a deal at any cost.

4. Six Best Practices to Boost Sales Efficiency -

Thomas Watson, president of IBM in the 1950’s, insightfully declared, “Nothing happens until a sale is made.” A company’s sales effort is the ultimate driver of organizational growth. It is the most critical function within any company and requires advanced training and intestinal fortitude for success.

5. How to Ask the Tough Questions -

The world’s best salespeople excel at asking engaging questions and actively listening to a prospect’s response without interruption. They master the art of posing high-impact questions that generate insightful responses, which offer a glimpse into a prospect’s decision-making process, competitors also under consideration, the likelihood of purchase, or even the factors that will be weighed most heavily by decision makers.

6. Engaging Followers Via LinkedIn -

LinkedIn, the world’s largest social media platform specifically targeting the business community, has grown to roughly 350 million users in 2015 according to Statista. And businesses have taken note with more than 4 million of them flocking to create company pages in order to tap into this critical mass of business professionals.

7. Sales Gauging Techniques that Move the Needle -

Unless you have more sales from ideal customers than you know what to do with, your organization can benefit from sales measurement strategies. They allow you to not only forecast future sales but also to dissect your team’s success through each step of the sales cycle in order to fine-tune your approach and improve results.

8. Predicting Sales & Marketing Plan Returns -

Far too many companies look to past growth as the single best predictor of future growth in setting annual revenue targets with little analysis of the factors driving that past progress, anticipated market shifts over the coming year, and the predictability of the sales and marketing strategies built into their annual plan. It is a goal-setting process with a high likelihood for failure caused by either unrealistically high goals or those which aren’t nearly aggressive enough.

9. Dashboards Drive Business Performance -

Numerous studies support the fact that companies that excel at aligning their marketing and sales efforts enjoy significantly higher revenue growth. A best-in-class strategy for creating such cohesion is the regular development of a business dashboard.

10. Align Sales and Marketing to Grow Revenue -

Teamwork. Every highly successful team gets just how important it is to propelling an organization forward. When true teamwork exists, all players are in lockstep.

Just like in sports, every player must be consistently in sync in each play for a maximum result. And the proverbial chain is only as strong as its weakest link.

11. 6 Tips for Selling to Millennials -

Roughly 75 million strong, millennials are on a course to soon surpass their baby boomer parents as our nation’s largest living generation. This generation, also known as Gen Y, was born between 1981 and the early 2000s, and they are beginning to wield great influence in their professional roles.

12. A Business-Altering Essential: Repeatable Sales Process -

The old adage, “nothing happens until a sale is made,” couldn’t be truer. And for many a start-up, identifying a predictable, repeatable sales process that ensures needed sales targets are always met, can seem like the Holy Grail – enticing but ever illusive.

13. Six Easy Ways to Kick Referral Fears -

For most businesses, especially those selling to other businesses (or B2B), there is no more efficient way to generate new business than through referrals from existing happy customers. “Pre-selling” has occurred, which means there is already built-in trust, which inevitably shortens the sales cycle. Plus, there is typically little, if any, hard cost in that new customer acquisition.

14. Google Gets Inside Our Heads -

In the Internet search world, Google is clearly king and marketing professionals across the globe give this tech giant the lion’s share of their search marketing attention. Every time Google makes a change to its infamous algorithm, search engine marketers scramble to assess the impact and adjust their strategies.

15. Spokesperson Offers Brands Larger Voice -

Partnering with a brand spokesperson is a strategy for giving a larger voice to your message and allowing the positive feelings the market has for that spokesperson to transfer over to your brand.

A brand spokesperson could be someone in the business community, someone with social clout or even a local/national celebrity.

16. Memphis Airport Inks Partnership With Grizzlies, Tony Allen -

Memphis International Airport is ready for a little grit-n-grind.

Airport officials announced Thursday a three-year marketing partnership and business sponsorship with the Memphis Grizzlies worth more than $500,000. In a separate deal, Tony Allen will become an official airport spokesperson for one year.

17. Lessons Learned from $800 Million Cookie Franchise -

I knew from the age of 7 that marketing was my destiny as I embarked on my first moneymaking venture, but I hadn’t really reflected, until recently, on the combination of forces that in all likelihood nudged me down that path.

18. Google: Go Mobile Or Go Home -

If your business is at all dependent upon Google search results for generating leads, then mark your calendars for April 21, 2015. On this day, Google plans to dramatically shake up the way it delivers search results to its users by shifting emphasis toward mobile-friendly websites. If your site isn’t mobile optimized, your ranking could decline radically, and your business could suffer.

19. Prevent Business Complacency -

Why do so many great organizations struggle with change? After all, “the only thing that is constant is change,” according to Greek philosopher Heraclitus, and the sentiment couldn’t be truer today.

20. Twitter Marketing Strategies -

This friend of mine – we’ll call him Luke – told an interesting story recently.

He was considering hiring a lawn care service, and his eye was on a particular company. Then a competitor offered a deal that gave him $10 off each of his first five applications. Luke was now also considering the competitor.

21. Facebook Marketing Strategies -

Facebook is a platform that has more than 1.39 billion monthly active users that, in theory, can be accessed for free. Seems like a no-brainer for businesses to be on board with a presence on the social media site.

22. What Social Channels Work Best -

The recent news that Google is reorganizing Google Plus probably only registered on the radars of hardcore social media users and marketing professionals.

It is unclear what is going on over at Google with regard to Google Plus and what it will become with the reported switch to Google Photos and Streams. Frankly, many consumers just haven’t been clear on how best to use the product since its launch more than three years ago.

23. Digital Marketing for All Generations -

A few years ago when speaking to the Vancouver Board of Trade, Starbucks CEO Howard Schultz talked about the need for companies to use social media to build a “reservoir of trust” rather than just to sell more products.

24. PR That Gets Media Results -

The press release was written with no mistakes, explaining all the virtues of your company’s remarkable product. It was sent to all the newspapers and TV stations, and you even managed to send it to select radio stations and bloggers.

25. Building Trust In Sales -

A key to sales success is identifying the prospect’s needs. But that knowledge doesn’t mean much if the potential relationship lacks a foundation of trust.

Smart buyers are generally willing to consider the guidance of salespeople provided trust has been established first. If a prospect trusts the seller, the first – and arguably hardest – step to success has been achieved. But how do you build trust with a prospect?

26. Taking Charge of Reviews -

In a perfect marketing world, consumers would trust what a company is selling, believing in the maxim “You get what you pay for.”

But trusting a brand’s word is no longer the final say in consumer decisions. Consumers increasingly are turning to social media and user-generated review sites to make purchasing decisions.

27. Super Bowl Ad Winners and Losers -

Think there was only one big game on Super Bowl Sunday? A typical NFL game has only 11 minutes of actual “game action” compared to 63 minutes of commercials, according to The Wall Street Journal. With 30 seconds of commercial airtime going for $4.5 million this year, it is clear that Super Bowl advertising is serious business, making for an equally interesting off-the-field game unfolding when the clock stops.

28. Super Bowl Ad Preview -

Regardless of what happens on the field, history will be made at this year’s Super Bowl of advertising – starting with a record price tag of $4.5 million for a 30-second spot, a significant spike from the $4 million advertisers forked over last year.

29. Selling Professional Services -

Architects, lawyers, engineers, accountants and consultants: I am betting you didn’t get into the professional services field because you have a natural affinity for sales. It is more likely that the mere thought of selling makes your stomach turn a bit and, as a result, you probably make very little time for it.

30. How to Deal With Prospect Stall Tactics -

Those in sales inevitably face stall tactics designed to prevent prospects from either having to make a decision or having to tell you no. It can be one of the most challenging of the sales objections, because the root cause of the stall is often not directly or immediately known.

31. Top 10 2015 Marketing Trends That Matter -

2015 marketing trend reports are a dime a dozen this time of year, though in reality many focus on fads, which by definition, have fleeting popularity. Fads are for gamblers. Marketing trends, on the other hand, are generally slower building, longer lasting and ideally a result of factual supporting data. As such, the RedRover Sales & Marketing team is predicting these 10 marketing trends worthy of consideration in your 2015 marketing strategy.

32. Four Transformational Sales Resolutions -

Change is hard for most people, but only through change can we grow. The New Year is the perfect time to take a hard look at what worked in your sales approach and what didn’t deliver for you in 2014, to break ineffective sales habits, and to resolve to adjust your approach. 

33. Make These LinkedIn Resolutions for 2015 -

Much like the old adage that we only use 10 percent of our brains, you may fall into the camp of LinkedIn users leveraging less than a tenth of what this robust business-networking platform has to offer.

34. Ad Retargeting May Spoil Holiday Surprise -

When you shop Amazon for a product and then see that same product in a Facebook ad days later, it is certainly not a coincidence. It is a marketing strategy called ad retargeting, and it is dominating online advertising.

35. 8 Social Media Missteps To Avoid -

Social media can be an effective marketing channel and the cost to entry – the hard cost that is – is relatively low. Consider, though, your annual salary multiplied by the number of hours you and your team spend on social media each year, and you will no doubt want to ensure that you are getting the most out of that significant time investment by avoiding these common missteps.

36. 10 Useless PR Tactics to Avoid in 2015 -

The explosion of the Internet and the ensuing 24/7 news cycle combined with a significant reduction in reporting staff at most media outlets over the past decade has created a perfect storm driving a significant shift in public relations (PR) tactics that are effective and worth your time. If you are still deploying any of these tactics, make it your 2015 resolution to better invest your time for a better result.

37. Mobile Dependency Energizes Text Marketing -

The average consumer typically has at least one mobile device within arm’s reach at any given time throughout the day. Our growing dependency on these devices has increased the opportunity for marketers to reach targeted consumers with greater immediacy than ever before via text marketing.

38. Spillyards Leads Community Advisors Launch -

Greg Spillyards has joined the brokerage team at Cushman & Wakefield/Commercial Advisors to launch the firm’s Community Advisors service line.

Community Advisors is focused on the Memphis city core, with a goal to provide real estate advisory services to assist in the revitalization of the city’s underserved areas with passion, creativity and entrepreneurship, and with service to those already living and leading in their neighborhoods.

39. Mobile Advertising Trends -

2014 marked the first year that mobile Internet usage surpassed desktop, which is no doubt why a recent Forrester Research study predicts sales from consumers shopping on mobile phones will increase to $38 billion this year.

40. 'Success is a Lousy Teacher' -

In sales, as in life, many a person throws in the towel after failure, not realizing that failure is actually an inevitable outcome of the innovative. Thomas Edison is reported to have had more than 1,000 failures before finally inventing a practical electric light bulb. Aptly, he said, “Many of life's failures are people who did not realize how close they were to success when they gave up.”

41. Why Your Brand Should Care About Millennials -

Millennials. They're unmotivated. They lack the work ethic of their Gen X predecessors. They're perfectly happy living off mom and dad versus making their own way. They'll never really have spending power.

42. No More ‘Hope and Prayer’ Marketing -

The average company spends 3 to 5 percent of revenue on marketing, which is certainly not a trivial expense. Why, then, do so many companies invest so little time in the construction of the marketing plan that ensures that investment is well spent?

43. Marketing Association Approves Memphis Chapter -

Memphis is now home to the 75th local chapter of the American Marketing Association.

Memphis marketers have been working since June to attain that charter from the national association. RedRover founder and CEO Lori Turner-Wilson is president of the Memphis AMA.

44. Marketing Association Approves Memphis Chapter -

Memphis is now home to the 75th local chapter of the American Marketing Association.

Memphis marketers have been working since June to attain that charter from the national association. RedRover founder and CEO Lori Turner-Wilson is president of the Memphis AMA.

45. Avoid These Perils Of Unintentional Salespeople -

If you are an owner or manager, odds are you are in sales to some degree – whether intentionally or not.

Unintentional salespeople may not think of their primary role as selling, but find they spend much of their day doing just that – from selling their expertise to ideas to products. Think about the entrepreneur who is selling his ideas to financial backers. Consider the business owner or manager who sells his services in virtually every personal and professional conversation, simply due to his belief in what he offers. Or how about those in professional service roles, like attorneys and doctors, who desire to grow their practices but prefer not to entrust others to market on their behalf?

46. The Psychology Behind Persuasive Headlines -

If you are writing lackluster headlines, you are wasting your time developing marketing content that will never be read.

Too often, the headline is a mere afterthought, which is a colossal misstep. Copyblogger reports that eight of 10 people seeing your headline will read it, but only two out of 10 will read the accompanying article – and that’s only if your headline is compelling.

47. Top Advertising Week Trends -

Advertising geeks from across the nation unite annually at “Advertising Week” to hear industry experts share opinions on the current state of advertising and predictions for the future.

48. Social Media Impact on Buying Decisions -

Research giant Gallup released its State of the American Consumer Report in June of this year with the overarching finding that few brands are winning the battle for consumer engagement. Those that are, inevitably steal share and pull away from the competitive pack.

49. Top Five Sales Excuses -

Sales greats have the ability to adapt based on their audience, are able to embrace rejection as an express pass to their next “yes,” and generally have a high degree of emotional intelligence. But even veteran sales pros can fall into the trappings of excuse making as a way to cope with sales hurdles.

50. Airport Authority Approves RedRover Contract -

Memphis International Airport should have a new team of storytellers on board.

The Memphis-Shelby County Airport Authority board voted Thursday, Sept. 18, to engage Memphis-based RedRover Co. LLC to help craft a multi-platform communications and image campaign for Memphis International, which is transitioning from a Delta Airlines hub to an origin-and-destination airport.

51. Five Top Sales Negotiation Mistakes -

More than 75 percent of the sales reps I’ve coached through the years cite price as their number one objection. Given the state of our economy for the last several years, it’s no wonder. And even though our economy is beginning to rebound, the side effect of a recession is the bargainer’s mindset that it creates in the market.

52. Three Secrets to Closing More Business -

Considering how hard salespeople have to work to land a meeting with a prospective customer, it’s surprising how little effort is typically put into the follow-up with that prospect after the meeting. The result is a lost opportunity and the need to work harder than necessary to meet sales targets.

53. Brand Voice – Ultimate Competitive Advantage -

Your brand is more than your logo. In fact, customers view brands through three distinct lenses – verbal, visual and experiential.

Your logo and the broader look and feel of your brand identity certainly drive a customer’s visual interpretation of your brand. How they are treated when engaging with your brand drives their experiential impression of your brand. That leaves the verbal lens, which is all about your brand’s spoken and written voice.

54. Ice Bucket Challenge Spotlights Viral Video Power -

Perhaps one of the greatest viral phenomena – the ALS Ice Bucket Challenge – has dominated social media channels for the past month, raising an impressive $70 million to date, compared to $2.5 million typically raised by the nonprofit during the same time period.

55. Six Revealing Sales Interview Questions -

The new hire failure rate is astonishing and expensive, and it’s even worse for sales candidates who can be among the toughest to properly vet. Leadership IQ reports that of 20,000 new hires tracked in a recent study, 46 percent failed within 18 months.

56. Cold Email Mastery, a Click Away From Anyone -

Cold calling is a tough business, though a necessity for many companies. The cost of sales is high, as is sales rep rejection and fatigue. Imagine if email could significantly improve your engagement rate with otherwise cold prospects. If executed well, it can, explains Scott Britton with life-longlearner.com, the forensic accountant of the email world whose company was acquired by Constant Contact for $100 million in 2012.

57. Brand Lessons from Apple -

The essence of a brand isn’t so much about rationale arguments; instead, it’s how it makes the market feel emotionally. So believed the late Steve Jobs.

“Nike sells a commodity; they sell shoes. And yet when you think of Nike you feel something different than a shoe company. In their ads, as you know, they don’t ever talk about the product... What’s Nike do in their advertising? They honor great athletes and… great athletics. That is what they are about.”

58. American Marketing Association Memphis Chapter Preps for New Events -

The Memphis chapter of the American Marketing Association is gearing up to be a hub of new networking and educational opportunities for local marketing professionals in the city.

Along with the finalization of its Memphis charter, the organization has elected a new board of directors packed with experienced marketing leaders from the area. The chapter also plans to offer “unexpected, unique and creative” benefits to help it stand out from traditional professional organizations.

59. Debunking Five Pinterest Myths -

There’s no denying virtual scrapbooking site Pinterest’s explosive growth, now boasting more than 40 million active users per month. The Webs 2014 Small Business Digital Usage Survey cites 20 percent of small businesses who use social media view Pinterest as a top social media channel for marketing their businesses.

60. Right-Brained Reps in Left-Brained World -

According to Albert Einstein, the definition of insanity is “doing the same thing over and over again and expecting a different result.” Yet it’s all too common for sales managers to feel like they’re beating their heads against the wall trying to get their sales reps to follow established processes to manage orders and track progress. It can be frustrating for both sales managers and sales reps alike.

61. RedRover Tweaks Name, Refreshes Logo -

RedRover Sales & Market Strategy, an 8-year-old sales training and coaching, marketing and PR agency, has decided to update its brand and tweak its name.

The new logo – which includes a blend of boldfaced and regular lettering, combined with the company name in capital letters to embody strength and purpose – is part of the agency’s #RoverRefresh campaign, launched during what’s proven to be a big year of growth and expansion of service for the agency.

62. RedRover Tweaks Name, Refreshes Logo -

RedRover Sales & Market Strategy, an 8-year-old sales training and coaching, marketing and PR agency, has decided to update its brand and tweak its name.

The new logo – which includes a blend of boldfaced and regular lettering, combined with the company name in capital letters to embody strength and purpose – is part of the agency’s #RoverRefresh campaign, launched during what’s proven to be a big year of growth and expansion of service for the agency. That campaign also includes a contest for local startup companies, which will be announced this afternoon, and there will also be social media activities that invite the public to participate in the logo launch.

63. 10 Surprising Social Media Facts -

With how quickly the social media landscape changes, it can be tough to keep up. Here’s the abridged version of the top 10 most surprising social media facts likely to have the greatest impact on your company’s social media strategy.

64. Top 10 Email Marketing Best Practices -

Part two in a two-part series. Email marketing has advanced significantly over the past decade, with the potential to be one of the strongest performers of all weapons in your marketing arsenal due to its unique ability for highly personalized content and comprehensive tracking delivered straight to the consumers’ inbox. Unfortunately, it’s also, perhaps, one of the most poorly executed of the marketing channels.

65. 10 Deadly Sins of Email Marketing -

Part one in a two-part series. Data released last year by a research firm called Return Path cites that the average individual receives more than 400 commercial emails per month – emails from businesses selling products and services versus email from colleagues, friends or family.

66. 9 Steps to Build Prospect Trust -

Buyers want to trust the salesperson they’re buying from before they part with their hard-earned money. That’s why building trust is a minimum cost of entry in the sales profession. If your prospects don’t trust you, you’ll always be working much harder than is necessary.

67. 5 Steps to Grow Your Email List -

One of the most cost-effective strategies for driving Web traffic and generating online leads is email marketing. Unfortunately, most small and mid-sized companies have an email database filled mostly of current clients, business partners and other friends of the firm. To put a fire under your email marketing and dramatically boost results, follow these five steps for growing your email database.

68. RedRover on Growth Streak, Plans to Double in Size -

The addition of new faces at RedRover Sales & Marketing, like that of account executive Charles Vance, underscores the agency’s intent to double in size this year.

69. Use Repeatable Sales Process for Scalable Biz Growth -

For many B2B companies, the ability to grow correlates with the ability to effectively expand the sales team. If each member of your team has his own approach to selling your company’s products and services, replicating success and scaling your company can be difficult.

70. Marketing Lessons From Startups -

Having spent the lion’s share of my career marketing national corporations, I would certainly say there is a science to marketing at that level and the better brands market like well-oiled machines. Opening my own business eight years ago, however, and partnering with countless startups through those years, I’ve also learned there’s a thing or two startups can teach the big boys about marketing.

71. Save Your Sales Team From Extinction -

Second in a two-part series. The Information Age has created a marketplace built predominantly of connected buyers who have largely determined whether or not to buy from us before they ever make contact with a sales rep. Due to readily available info about your company and competitors, sales support is unnecessary early in the buying process, forever changing the role of the sales rep.

72. Selling to Connected Buyers -

First in a two-part series. The buying experience has been completely reinvented over the last decade, and companies slow to adapt are losing revenue and market share as a result.

A 2011 Sales Executive Council study showed 57 percent of the buying process is completed before a prospect even makes contact with a sales rep. We now live in a world built predominantly of connected buyers whose minds are almost made up before they choose to interact with a member of your team, as most of the desired information is at their fingertips, day or night. If they make contact, buyers don’t distinguish between a customer service and sales rep, as they see them as one in the same.

73. Why Most Sales Proposals Fail -

You put so much time and energy into getting a prospect to agree to a meeting, preparing for that meeting, pitching your services and gaining agreement from the prospect to consider buying. So why, all too often, is so little time spent on the sales proposal itself? It’s like running the ball to the 10-yard line and then sitting down on the field.

74. The Opportunity in ‘No’ -

When your business is young, you naturally welcome every new customer with open arms in an effort to generate cash flow and get on your feet.

Too many business owners have trouble breaking that pattern even after their business is more established, with the “say yes to everything” mentality trickling down to the front line sales team. If you’re not careful, this can be a death sentence to a business.

75. Events -

The Memphis and Shelby County Office of Sustainability will hold a public meeting about the Mid-South Regional Greenprint and Sustainability Plan Tuesday, May 6, at Riverview Community Center, 1891 Kansas St. Drop by for 10 minutes during the open house, 3 p.m. to 5:30 p.m., or attend the presentation and Q&A from 5:30 p.m. to 7 p.m. Visit midsouthgreenprint.org.

76. Events -

Tennessee Genealogical Society will hold its annual spring seminar, featuring certified genealogist Diane Giannini, Saturday, May 3, from 9 a.m. to 3:30 p.m. at the Pickering Center, 7771 Poplar Pike. Cost is $30 for members and $35 for nonmembers; RSVP required. Visit tngs.org.

77. Events -

ArtsMemphis will host the Audiences Everywhere Workshop Tuesday, May 6, from 9 a.m. to noon at the Sedgwick CMS training offices, 1100 Ridgeway Loop. Attendees will learn strategic ideas about how to grow their audiences, develop new donors and raise public awareness. Cost is free. Register at artsmemphis.org/events or email lboyer@artsmemphis.org.

78. Are Traditional Websites Dead? -

While reports of the death of corporate websites have been exaggerated, there’s no denying that traditional sites are experiencing significant traffic declines.

WebTrends analyzed the number of unique visits to Fortune 100 websites. Sixty-eight percent of these sites experienced declines in unique visitors compared to the previous year with an average annual decline of over 20 percent. The study points to Facebook as a primary contributor. With more regularly updated content and greater opportunity for consumer engagement, the market is often electing your Facebook page over your brand website.

79. Tips for Selling to First-Time Buyers -

Savvy salespeople adjust their approach when selling to first-time vs. seasoned buyers in their category – especially when selling complex products or business services. Approach them like two sides of the same coin and you could end up with an unhappy customer and a hit to your brand’s reputation.

80. A Calling Card That Speaks Volumes -

For those in marketing, there is never, ever enough time in the day to get it all done. That’s why savvy marketers seek passive marketing strategies to compliment their more active techniques. It’s like having a secret squad at work for you 24/7.

81. Cold Calling Gets Bad Rap -

Cold calling gets a bad rap. Sales reps dread it, due to the anxiety and rejection that too often accompany it. In reality, the make-or-break moment in most cold calls is just the initial conversation starter – that first 10-20 seconds from your first word to the point at which the prospect gives you permission to continue talking. If you can make it past that all-important hurdle, it’s all downhill from there.

82. Talk Like TED in Your Sales Pitch -

TED is a nonprofit committed to spreading ideas in the form of succinct yet powerful talks that are all 18 minutes or less – the ideal length of time to connect with and persuade viewers.

TED Talks have a distinct style – a formula that often results in spectacularly high levels of viewer engagement. This style is predicated on several guiding principles asked of TED Talk presenters, as outlined by Carmine Gallo in “Talk Like TED.”

83. Ambiverts Make Sales Rock Stars -

Inability to find good sales talent is a common source of frustration among business owners and hiring managers nationwide. I would contend it’s because many are simply focusing on the wrong candidate profile.

84. Measurement: Holy Grail of Marketing -

Second in a two-part series. Measurement is the Holy Grail of marketing. A savvy marketer would naturally prefer to invest his dollar in a strategy with a measurable return on investment versus one without.

85. RedRover Adds Corporate Veteran to Ranks -

It started with Ilenia Buggy scanning LinkedIn and stumbling across RedRover Sales & Marketing, the Memphis-based agency with the catchy canine-infused theme that caught her attention.

After learning more about the company, which was founded in 2006, and studying its website, Buggy’s recollection is matter-of-fact: “It became very clear to me I needed to be part of this team.”

86. Reports of Email’s Death Greatly Exaggerated -

The first in a two-part series. While email marketing may have lost a bit of luster given the instant gratification of social media, it’s alive and well and is one of several digital marketing channels businesses are spending significantly more on in 2014. Why? Because compared to social media marketing, email marketing is less time intensive and easier to measure, test and optimize.

87. Marketing Strategies On Vine -

Given the increasingly shorter attention span of today’s Web user, it’s no wonder Twitter’s looping video app – Vine – is crawling its way into brand marketing strategies across the globe. At more than 40 million users in just over a year, it’s making a run at Instagram, now over three years old with more than 150 million users.

88. Stop Asking for Referrals -

Referred prospects offer one of the strongest returns of any marketing or sales strategy you can deploy. After all, a good referral costs nothing to generate and a referred prospect is much more likely to become a customer than an average lead.

89. 2014 Search Engine Trends -

There is a complex day-to-day science to ranking consistently well with the search engines. Unless you’ve made it your life’s work to stay abreast of the ever-changing algorithms, your best bet is to stick to the basics.

90. Role of Personal Branding in Business -

Many of the top-performing CEOs in the world, as determined by Harvard Business Review, are names that aren’t exactly fodder for dinner conversation. They know how to create long-term value for their companies but many focus little on creating their own personal brands.

91. Super Bowl ‘Ad-stravaganza’ Preview -

With one of the most watched television broadcasts in history just days away, buzz is building to a frenzy over which big brands will take home Best in Show in this year’s Super Bowl advertising competition.

92. Persuading CEOs to Buy -

CEO-level sales calls are to salespeople like marathons are to runners. Neither is for the faint of heart, but with risk comes reward.

Starting at the top certainly has its benefits, as CEOs are the ultimate decision-makers. But you’ve got to be sure what you’re selling fulfills a need likely on a CEO’s radar versus a product someone down the line would normally handle. These are not prospects with which you can afford to burn a bridge, and wasting their time is a fast path to doing so.

93. Your Biggest Competitor is Indecision -

Ask about anyone in business about their biggest competition, and they’ll likely offer up the name of a rival company. I’d argue that for most companies, the fiercest of all competitors is prospect indecision and apathy – the predominant deal-killers faced by sales teams day in and day out.

94. The Psychology Behind Social Media -

Brands leveraging social media as an arrow in their quiver of marketing tools naturally want to know what drives people to engage with their brand. It’s perhaps the most important question of all, as mainstream social media sites like Facebook are placing increasing emphasis on how much your followers engage with your brand versus your total follower count.

95. 2014 Game-Changing Sales Trends -

With the rapid technological advancements that have accompanied the Information Age, the “selling process” has been shifting toward more of a “buying process” for years, as most buyers engage in significant online research prior to ever engaging a sales rep. Today’s buyers are further along in the sales process, with a much clearer understanding of what they need before your sales reps ever get their shot.

96. Christmas Miracle Goes Viral -

Canadian airline WestJet created a viral marketing sensation this holiday season. It was the second installment in what the brand has proclaimed an annual tradition.

Last Christmas, the brand converted one of its gates into the North Pole as a flash mob ensued, singing and dancing to “Deck the Halls.” The resulting video garnered more than a million views on YouTube.

97. RedRover Adds Trio of Employees -

RedRover Sales & Marketing has added three new employees to the roster.

They are creative director Carl Cottam, corporate trainer Lori Guy and marketing account executive Jennifer Seidman.

98. Social Media Predictions for 2014 -

If you’ve found yourself on the sidelines, hesitant to commit to social media until now, it’s time to get in the game. Social media is here for the long haul, and every day that you delay, you’re losing market share and handing your competitors a coveted competitive advantage.

99. RedRover Adds Trio of Employees -

RedRover Sales & Marketing has added three new employees to the roster.

They are creative director Carl Cottam, corporate trainer Lori Guy and marketing account executive Jennifer Seidman.

100. Social Media Fails of 2013 -

Social media is a terrific opportunity to engage with the marketplace and build brand loyalty. Unfortunately, along with the reward comes risk. When a social media campaign backfires, your failure can be quite public.