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Editorial Results (free)

1. With Advertising, Go Big or Go Home -

“What happens in Vegas, stays in Vegas,” or so the slogan goes, but every time I visit Sin City I’m inspired to share how exceptionally well big brands in this congested market advertise in larger-than-life ways. Standing out from the tremendous volume of advertising clutter is the name of the game in Vegas, and marketers could learn a thing or two from this go-big-or-go-home approach.

2. The World Is Your Billboard -

Mere minutes after stepping off the plane in Vegas, I was reminded how well Sin City leverages every piece of potential marketing real estate imaginable.

Billboard advertising, also called “outdoor” or “out of home,” isn’t simply relegated to traditional roadside boards. It’s in some of the most unexpected of locations. And much of it is grand in scale, design and message. Would you expect anything less of Vegas?

3. Go Big or Go Home -

There’s a phrase I’ve used through the years – “Go big or go home.” It embodies my die-hard philosophy that marketing should stand out from the crowd. And, you have to be willing to take risks to get the most out of a limited marketing budget.

4. Archived Article: Law Focus - TDOT plan would double MATA ridership

TDOT plan would double MATA ridership

By LANCE ALLAN

The Daily News

Memphis air is not exactly pure the Memphis and Shelby County Health Department can attest to that. Today marks one more day in a s...