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Editorial Results (free)

1. Brand Voice – Ultimate Competitive Advantage -

Your brand is more than your logo. In fact, customers view brands through three distinct lenses – verbal, visual and experiential.

Your logo and the broader look and feel of your brand identity certainly drive a customer’s visual interpretation of your brand. How they are treated when engaging with your brand drives their experiential impression of your brand. That leaves the verbal lens, which is all about your brand’s spoken and written voice.

2. Does Your Brand Have Personality? -

Ever wonder why some small businesses become powerful brands and others stagnate? Often, it comes down to brand personality, or lack thereof.

Take ice cream brand Ben & Jerry’s, whose owners founded the company on the principle of “If it’s not fun, why do it?” That brand personality resonates both inside and outside the company. Employees have fun at work and that sense of enjoyment permeates to the outside world as well. Known for fun flavors like Cherry Garcia, named for the Grateful Dead front man Jerry Garcia, the brand now promotes a controversial flavor of the month, such as Imagine Whirled Peace, What a Cluster, and Karmel Sutra.

3. Tennessee Native Earl Keister Joins Thompson & Co. -

Earl Keister has joined Thompson & Co. as creative director.

Hometown: Knoxville

Education: University of Tennessee, Portfolio Center

Work Experience: Fifteen years in the advertising field. I’m like Johnny Cash: I’ve been everywhere.

4. Overton Square Rises Again with New Developments -

Once the entertainment epicenter of Memphis, Overton Square is using several new developments to further its increasing upswing. The latest involves restaurateur Earl Farrell trying to inject some new energy into an old hotspot.

5. Archived Article: Calendar - Calendar of events: June 5 11 Calendar of events: Aug.14-Aug. 21 Aug. 14 The International Association for Administrative Professionals regular monthly meeting begins at 6 p.m. at the Holiday Inn-Memphis East, with Gary Brackett as speaker. The cost...

6. Archived Article: Memos - Richard Shaw has joined the Memphis Area Chamber of Commerce as vice president of development Richard Shaw has joined the Memphis Area Chamber of Commerce as vice president of development. Shaw formerly served as the director of annual giving and op...