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Editorial Results (free)

1. Bleu Hosts Launch Party Nov. 18 for New Timberlake Drink Brands -

Concertgoers who attend Justin Timberlake’s Memphis show Nov. 18 can also take part in the launch of Timberlake’s new drink brands that day.

Bleu Restaurant & Lounge is the first location in Tennessee that will carry Timberlake’s new 901 Tequila “Anejo” and “Reposado" brands, and Bleu is making them available for the first time on the night of the Memphis stop on Timberlake’s 20/20 World Experience Tour.

2. LaunchYourCity Rebrands as Start Co. -

The local economic development organization LaunchYourCity Inc. has rebranded itself as Start Co.

3. LaunchYourCity Rebrands as Start Co. -

The local economic development organization LaunchYourCity Inc. has rebranded itself as Start Co.

4. Memphis Chemical Rebrands as 1Source -

When Memphis Chemical & Janitorial Supply Co. was sold to new owners in 2000, the company’s product mix consisted almost exclusively of chemicals and janitorial supplies, and the company served a client base of mostly local churches.

5. Blu Logistics Rebrands, Grows Memphis Presence -

Blu Logistics has made its move into Memphis and hopes to fill a niche in the local logistics market.

The company opened a Downtown office in early September and adopted a new brand image in mid-November.

6. ConAgra Gobbles Up Store Brands With Ralcorp Deal -

NEW YORK (AP) – ConAgra Foods is set to become the nation's biggest maker of store brand foods, with its $5 billion purchase of Ralcorp expanding its stake in the fast-growing market for cereals, crackers and other packaged foods sold under private labels.

7. Leadership Academy Rebrands as New Memphis Institute -

The Leadership Academy has a new identity.

The leadership- and talent-focused organization has rebranded itself as the New Memphis Institute.

An email the group sent out late Thursday, Oct. 18, spelled out the reason for the change and how the group envisions itself as – and is striving to be – no less than the city’s “talent engine.”

8. Viral Bug Bites Big Brands, Startups Alike -

Global brands, fledgling startups and nonprofits alike are embracing viral marketing, an electronic form of buzz marketing. It’s where your message passes from person to person without your direct involvement – the technological equivalent of word of mouth.

9. Facebook Unveils New Ad Offerings to Lure Brands -

NEW YORK (AP) – Facebook is unveiling new advertising offerings designed to help the world's biggest brands spread their message on the world's largest online social network.

Facebook executives are outlining a vision to move from advertisements to stories. This means that messages and posts from brands will be integrated into users' news feeds rather than simply relegated to the right side of their page. That's only if the user has "liked" the particular brand's page.

10. Crye-Leike Team Rebrands as 'Your Key to Memphis' -

Melissa Hayes Thompson has branded her realty team as “Your Key to Memphis” – a boutique branch of buyer/seller specialists within Crye-Leike Realtors Inc.

11. Education Realty Trust Rebrands, Promotes Key Execs -

Memphis-based Education Realty Trust Inc. has had a busy few months, ending fourth-quarter 2011 with several new properties in hand and starting 2012 by turning over a new leaf entirely – to be more specific, a new name, a new logo, new positions for several key executives and a $28 million acquisition.

12. Mullany Outlines Goals For ServiceMaster Brands -

The president and CEO of The ServiceMaster Co. is pushing the Memphis-based home and commercial services company into new areas with digital technology.

13. Stars Align as MATCU Rebrands to Orion FCU -

Orion is the name of one of the most famous and easily visible constellations found in the evening sky.

It’s also part of the new name Memphis Area Teachers’ Credit Union is now hanging on the proverbial shingle outside its branch locations, which are part of the largest credit union network in West Tennessee.

14. Sam's Club Unveils New Store Brands -

BENTONVILLE, ARK. (AP) – Wal-Mart's Sam's Club is rolling out three new exclusive brands in a bid to maintain the sales momentum it's enjoyed over the past five quarters and lure more shoppers with its groceries.

15. Church Health Center Rebrands Fitness Center -

The gym and wellness center operated by Church Health Center at 1115 Union Ave. has a new name.

The facility is now being called the Church Health Center Wellness. It was formerly called the Hope & Healing Center.

16. Raynor Named VP of Marketing For Two Hilton Brands -

Carla Raynor has been appointed vice president of marketing for Homewood Suites by Hilton and newly launched Home2 Suites by Hilton.

17. Film Forum Rebrands As On Location: Memphis -      The board of directors of the Memphis Film Forum, the premier event of which is an international film festival hosted each year, has come up with a new brand and concept for the group of cinema lovers.
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18. London-Based Hospitality Giant to Launch Three Hotel Brands -      London-based InterContinental Hotels Group, the world's largest hotel chain and the operator of seven popular hotel brands, has a trio of projects on the drawing board for Memphis.
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19. Sycamore View-Area HotelSells, Changes Brands -      A 56-room Americas Best Value Inn at 1335 McRee St. has sold for $1.8 million and is being renovated and rebranded as a Comfort Inn. GULAB Partnership recently bought the hotel from JHM Hospitality Partnership, which has