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Editorial Results (free)

1. A Year After IPO, Facebook Aims to be Ad Colossus -

NEW YORK (AP) – It was supposed to be our IPO, the people's public offering.

Facebook, the brainchild of a young CEO who sauntered into Wall Street meetings in a hoodie, was going to be bigger than Amazon, bigger than McDonald's, bigger than Coca-Cola. And it was all made possible by our friendships, photos and family ties.

2. Procter & Gamble Moves From Soap Operas to Tweets -

CINCINNATI (AP) – Goodbye, "Guiding Light." Hello, YouTube.

Procter & Gamble Co., whose sponsorship and production of daytime TV dramas helped coin the term "soap operas," has pulled the plug after 77 years. Instead, the maker of Tide detergent, Ivory soap and Olay skincare is following its customers online with a big push on YouTube, Twitter and Facebook.

3. P&G Taps Gary, Ind., Native McDonald to Lead -

CINCINNATI (AP) - Procter & Gamble Co. said Wednesday it chose 29-year company veteran Bob McDonald, citing his broad global experience, to lead the world's largest consumer-products company.