VOL. 128 | NO. 24 | Tuesday, February 5, 2013
AirTran Airways, a subsidiary of Southwest Airlines, announced Monday, Feb. 4, that it is adding four new Memphis flights to three new AirTran routes. And Memphis International Airport officials said they were told by Southwest executives last week that all AirTran flights in Memphis probably will be converted to the Southwest brand by November.

Analyzing Super Bowl ad’s brilliant bonfires and dying embers
What will $126,000 buy you? Exactly one second of airtime during Super Bowl XLVII. This year 30-second spots sold for more than $3.8 million. That kind of investment puts momentous pressure on the big brands to break through the commercial clutter with a memorable ad that distinguishes the brand and drives targeted consumers to take action.
Real estate industry professionals will soon have the opportunity to learn more about two ongoing issues that will affect every homeowner and taxpayer – the 2013 Shelby County reappraisal and the school consolidation.
Memphis City Council members take the first step toward a fall referendum on a citywide half percent sales tax hike Tuesday, Feb. 4, as they vote on the first of three readings of the referendum ordinance.
Christian Brothers University’s RN to BSN Nursing Program is strengthening its relationship with the Congregational Health Network with a new online training course.
Two independent Memphis filmmakers are days away from their deadline to crowd-fund a portion of the $50,000 budget for “The Keepers,” their documentary that takes viewers behind the scenes at the Memphis Zoo.
Here come the numbers. Countywide school board members have their first and very tentative look at what revenues and expenditures look like for the first fiscal year of the schools merger.
Demetrius Fields, a high-ranking member of the Craig Petties drug organization, drew the longest jail term yet as those convicted in the largest drug case ever brought in Memphis federal court continue to be sentenced.
GOVERNMENT AGENDA
The Memphis City Council will meet Tuesday, Feb. 5, at 3:30 p.m. in the Council chambers in City Hall, 125 N. Main St. Click on the meeting icon for a full agenda.
200 acres in Frayser Sale Amount: $2.2 million
LOCAL COLUMNISTS
Last week we highlighted the importance of being intentional to share hope-filled and uplifting stories that infuse positive energy into our community, so we can take control of our perspective and future. This week let us tie that positive perspective and our central theme of community engagement into a few tips that can help us refine our story and elevator pitches.
REGIONAL
LITTLE ROCK, Ark. (AP) – Members of the Arkansas Legislative Black Caucus say they're concerned that proposals requiring voters to show photo identification at the polls may disenfranchise some minority voters.
LITTLE ROCK, Ark. (AP) – Arkansas' tax revenues in January beat last year's numbers and exceeded this year's forecast, but the increases are artificial, officials said Monday.
NATIONAL GOVERNMENT
SEATTLE (AP) – An effort is building in Congress to change U.S. marijuana laws, including moves to legalize the industrial production of hemp and establish a federal pot tax.
TECHNOLOGY
REDWOOD SHORES, Calif. (AP) – Oracle will buy Acme Packet Inc., which makes equipment for telecommunications companies, for about $2.1 billion.